Strategic Director- Hybrid (Plano, TX)

Intertrend • Plano, TX

3d • Hybrid

About The Position

The Strategic Director leads the Strategy team as a player-coach, creating strategic briefs and mentoring strategists. The role owns consumer and cultural insight, creative briefs, and measurement of success, and serves as the senior strategic owner of client business and new business. The director partners daily with Creative, Media, Account, and Production teams and consults on strategy beyond the team's assigned work. The position reports directly to agency leadership. The agency welcomes candidates from either general-market strategy backgrounds who want to focus more deeply on culture or multicultural strategy backgrounds with experience ready to lead a department.

Intertrend is a multicultural agency focused on the Asian American community. Its stated workplace values include dialogue, cross-functional collaboration, curiosity, and respect. The agency describes its employees as fun, loving, and hardworking, welcomes dogs at its offices, and offers opportunities to participate in community volunteering and take on projects for learning and growth. The posted pay range is $140,000–$180,000, with individual compensation determined by job-related skills, relevant experience, education, training, and other factors.

Requirements

• At least 8 years of experience in agency advertising strategy.
• At least 3 years of experience managing a team.
• Currently at Senior Strategist or Associate Director level or above.
• Strong fundamentals in research, insight, brand positioning, creative briefs, and communications planning.
• Comfort with metrics, statistics, and measurement, including the ability to read tracking studies, question sample sizes, and prove results.
• Experience working with large national clients.
• A creative approach, a strong point of view, and confidence presenting to senior clients.
• A record of coaching strategists and growing agency business.
• Hands-on use of AI tools in research and planning, with judgment about their limitations.

Nice To Haves

• Work on award-winning campaigns.
• Hands-on experience in media, creative, or account service in addition to strategy.
• Automotive category experience.
• Hands-on strategy work with Asian American consumers, ideally across more than one segment.

Responsibilities

• Lead, coach, and grow a team of 3–4 strategists through assignments, reviews, and example.
• Own overall client strategy on the agency’s largest accounts, including automotive.
• Develop audience-specific insights that account for differences such as origin, generation, language, and life stage.
• Write creative briefs and present them convincingly to senior clients.
• Build measurement into strategy from the start by setting objectives, defining KPIs, and evaluating results.
• Bring provocative points of view to clients and internal teams.
• Identify and shape projects with award potential.
• Protect and grow client relationships and help win new business.
• Consult on strategy beyond the Strategy team’s own assignments.

Benefits

• Dogs are welcome at the offices.
• Opportunities to participate in community volunteering programs.
• Opportunities to volunteer for additional projects and take on challenges for learning and growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed