About The Position

Synera is hiring a Strategic Alliances and Events Manager to build and manage its association channel across key markets as the company expands internationally. The role will develop association relationships into a strategic marketing channel that contributes to measurable awareness, lead generation, and category leadership. The manager will evaluate association opportunities, pitch ideas, provide constructive feedback to associations, and activate the marketing mix around each engagement. The role works closely with the Global Events Lead, Sales, the PR agency, Product Marketing, Partner Marketing, subject matter experts, executive speakers, and regional go-to-market stakeholders across the U.S., Germany, and France. It covers association strategy and prioritization, event and webinar coordination, speaker preparation, content reuse, stakeholder collaboration, and performance measurement. The position is remote for candidates residing in the U.S. Eastern or Central time zone, with access to an office in Bremen or co-working space in Boston. In the first six months, the successful candidate is expected to establish an association strategy aligned with the global event strategy, link activities to awareness or lead-generation goals, implement a repeatable speaker-support and slide-deck process, strengthen coordination across association channels, and create visibility into engagement value. Within 12 months, associations are expected to operate as a measurable go-to-market channel, with clear performance data and stronger relationships producing better speaking, content, and campaign opportunities.

Requirements

  • 2–5+ years of experience in B2B marketing, channel, community or association marketing, events, or partnerships.
  • Experience in B2B technology marketing, event marketing, and webinars, including supporting speakers, panels, workshops, or industry trade fairs.
  • Strong storytelling skills and experience creating slide decks and speaker briefing materials.
  • Strong relationship-building and stakeholder-management skills, including confidence providing constructive feedback to external partners and associations.
  • Data-driven and strategic approach to setting priorities, solving problems, and evaluating awareness versus lead generation.
  • Ability to pitch ideas and explain why they are worth pursuing.
  • AI-first working mentality.
  • Strong project-management skills and ability to keep work moving in a fast-paced, international scale-up.
  • Fluency in English.
  • Relevant experience, relationship-building, strategic thinking, and execution; a degree is not required.
  • Applicants are asked to include work samples, such as speaker materials, slide decks, association or event campaigns, webinars, or campaign results.

Nice To Haves

  • French or German language skills are strongly preferred; additional languages are a plus.
  • Experience with engineering, manufacturing, AI, technology, or industrial associations.
  • Experience working with PR agencies.
  • Experience with international market entry.
  • Educational background in marketing, communications, business, event management, or international relations, or comparable practical experience.

Responsibilities

  • Prioritize associations by market, industry, audience, and business value.
  • Coordinate webinars, speaking slots, panels, workshops, and newsletters, and participate in association planning calls.
  • Repurpose content for association publications and award nominations.
  • Organize and manage events with a clear purpose beyond bringing people together.
  • Create slide decks and speaker briefing materials, and prepare speakers to deliver a compelling story.
  • Collaborate with partners and customers to build an internal and external network of speakers.
  • Align with the Global Events Lead, PR agency, and Sales on target audiences and priorities.
  • Measure awareness and lead generation, track performance, and assess contributions to pipeline.
  • Provide constructive feedback to associations and pitch ideas to increase value from each engagement.
  • Use AI for research, briefs, content, and insights.
  • Develop a prioritized association strategy aligned with the global event strategy.
  • Establish repeatable speaker support and slide-deck processes.
  • Integrate association activities into campaigns and PR and improve coordination across association channels.
  • Build visibility into engagement performance and guide decisions about future investment.

Benefits

  • Flexible working arrangements, with choice of when and where to work while residing in the U.S. Eastern or Central time zone.
  • Flexible public holidays that can be swapped according to personal values and beliefs.
  • Home-office setup support.
  • Access to an office in Bremen or co-working space in Boston.
  • Personal development budget of $2,500.
  • Vacation days are not counted; team members are trusted to decide what is best for them and the company.
  • Access to the nilo mental health platform.
  • Health insurance.
  • 401(k) savings plan.
  • Regular team events, virtual coffee breaks, spontaneous afterworks, and company off-sites in Germany twice a year.
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