Strategic Account Manager

Nexstar Media Group, Inc.•Harrisburg, PA

About The Position

abc27 (WHTM-TV) is seeking a Strategic Account Manager to join its Sales team in Harrisburg, Pennsylvania. The role drives digital revenue growth, strengthens advertiser relationships, and develops strategic marketing solutions that deliver measurable business results. The Strategic Account Manager serves as the station’s digital advertising expert and strategic partner to Account Executives. Combining consultative selling, digital marketing expertise, and data-driven insights, this person supports customers throughout the advertising lifecycle—from prospecting and proposal development to campaign performance evaluation, advertiser retention, and growth opportunity identification. The role works collaboratively with internal teams and advertisers to translate digital advertising capabilities into effective strategies that help clients achieve their business objectives.

Requirements

At least two years of experience in digital marketing, media sales, strategic account management, advertising strategy, consultative selling, or a related field, or equivalent education and work experience.
Strong understanding of digital advertising solutions, audience targeting, campaign optimization, performance marketing, analytics, and attribution.
Ability to develop, present, and recommend strategic marketing solutions that drive measurable business results.
Excellent verbal and written communication skills, including the ability to explain complex digital advertising concepts to clients and internal teams.
Strong analytical and problem-solving skills, including the ability to interpret campaign performance data and develop actionable business recommendations.
Ability to build and maintain positive client relationships, identify growth opportunities, and contribute to customer satisfaction and retention.
Strong presentation and consultative selling skills, with the ability to communicate effectively with advertisers, sales professionals, and station leadership.
Experience with customer relationship management (CRM) systems, digital analytics platforms, audience research tools, and performance reporting systems.
Ability to manage multiple priorities, work independently, and collaborate effectively in a fast-paced, deadline-driven environment.
Strong organizational skills and attention to detail, with a proactive approach to identifying opportunities and resolving challenges.
Willingness to stay current with emerging digital advertising technologies, industry trends, and evolving marketing strategies.

Nice To Haves

Previous experience in television, broadcast media, digital advertising, advertising agencies, or related media environments.

Responsibilities

Partner with Account Executives to develop and execute customized digital advertising strategies aligned with client objectives, target audiences, and measurable business goals.
Support station digital revenue goals by identifying opportunities for new business, account growth, renewals, upselling, and cross-selling.
Serve as the station’s subject matter expert on digital advertising products, audience targeting, campaign analytics, attribution, and emerging digital marketing technologies.
Conduct market research, audience analysis, and account planning to identify opportunities and develop strategic recommendations for advertisers.
Participate in client discovery meetings, sales presentations, and business reviews, providing digital marketing expertise and strategic guidance.
Collaborate with Account Executives to develop proposals, audience recommendations, and integrated advertising solutions across digital and broadcast platforms.
Analyze advertising campaign performance, interpret key metrics, and provide actionable recommendations to improve client outcomes.
Lead strategic performance discussions with advertisers to demonstrate return on investment, address concerns, and recommend opportunities for continued growth.
Identify potential campaign performance issues, client retention risks, and opportunities to improve advertising effectiveness.
Build and maintain advertiser relationships through consultative guidance, industry insights, and recommendations that support long-term partnerships.
Collaborate with Sales, Research, Ad Operations, and Digital Services teams to align advertising strategies, campaign execution, and client expectations.
Provide training, coaching, and ongoing support to Account Executives on digital advertising solutions, consultative selling techniques, and effective use of research and performance data.
Stay informed about industry trends, competitive developments, emerging technologies, and changes in digital advertising to identify opportunities for the station and its advertisers.
Contribute to advertiser retention, digital revenue growth, sales conversion, and the effectiveness of the station’s digital sales initiatives.
Perform other duties as assigned.