Storytelling and Marketing Lead

Beam•New York, NY

4d•$110,000 - $140,000

About The Position

Beam is seeking a creative, hands-on, fast-paced Storytelling and Marketing Lead to build brand awareness and drive pipeline across the US. The role owns the strategy and execution of communications and marketing, including content creation, sales enablement, demand generation, and PR. The successful candidate will be a full-stack marketer with a strong sense of ownership, willing to contribute across channels and develop new capabilities in a supportive team environment. The lead will become an expert and trusted partner in their vertical, working closely with Sales and Customer Success and regularly speaking with customers to understand frontline work and AI. They will plan and deliver an integrated marketing communications strategy spanning customer stories, PR, partner and influencer marketing, sales and BDR enablement, demand generation, events, thought leadership, newsletters, and email communications. They will identify compelling story opportunities and build influencer networks with membership bodies and trade press. Beam describes itself as a global team building AI that serves society. Its technology is used by more than 100,000 frontline workers to take notes, provide live interpretation, and handle phone calls. The company emphasizes a high-performance, supportive, and inclusive culture.

Requirements

At least 4 years of relevant experience.
Experience in some combination of social media, content marketing, email marketing, and demand generation.
High autonomy and ownership, including the ability to build strong customer and colleague relationships and develop the knowledge needed to tell stories effectively.
Excellent written and spoken English, with the ability to tailor clear, concise, human messages to different audiences.
Creativity and willingness to help develop the marketing communications playbook.
A natural ability to identify attention-grabbing story angles and craft engaging stories.
A practical, delivery-focused approach and enjoyment of writing and completing work.
Ability to work toward ambitious targets that drive brand awareness and advocacy.
Adaptability, resilience, and motivation in a dynamic environment.
Passion for using storytelling to support Beam's mission.

Responsibilities

Own the strategy and execution of communications and marketing efforts for the US, including content creation, sales enablement, demand generation, and PR.
Become an expert and trusted partner in the assigned vertical, working closely with Sales and Customer Success to identify opportunities.
Regularly speak with customers to develop a deep understanding of frontline work and AI.
Plan and execute an integrated marketing communications strategy.
Create customer stories for the website, video, blog, one-pagers, and social media.
Deliver PR, partner marketing, and influencer marketing.
Support Sales and BDR enablement through slides, outreach sequences, training, and ABM.
Generate demand through paid and organic channels.
Develop webinars, podcasts, and virtual events.
Create long-form thought leadership, including ebooks and research reports.
Produce newsletters and email communications.
Identify compelling story opportunities across topics such as AI, social care, employment, human interest, and data, and communicate them effectively.
Build influencer networks with membership bodies and trade press.