State Manager | North Florida

Stateside Brands•Tampa, FL
•$100,000 - $120,000

About The Position

Stateside Brands is hiring a North Florida State Manager to collaborate with distributor partners, improve brand visibility, and optimize product distribution. The role oversees Area Sales Managers responsible for executing sales strategies across a broad territory, including Tampa, Jacksonville, and the Florida Panhandle. The State Manager drives sales, monitors KPIs, and supports the professional development of the team. The position reports to the Regional Sales Director and requires travel of up to 75%, including three full days each week spent on route rides.

Requirements

  • Bachelor’s degree in business, marketing, or a related field, or equivalent experience.
  • At least 5 years of sales experience in the alcoholic beverage industry.
  • At least 2 years of experience supervising a team of sales professionals.
  • Proficiency in budgeting, planning, and/or financial analysis.
  • Comprehensive knowledge of state and local laws pertaining to beverage alcohol distribution.
  • Flexibility to work non-traditional hours, including nights and weekends.
  • Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.
  • Valid U.S. driver’s license and willingness to travel up to 75%.
  • Must be at least 21 years of age.

Nice To Haves

  • Key account or national account management experience.
  • Experience using Karma CRM and sales reporting tools.
  • Ability to build effective relationships with customers and internal associates.
  • Initiative in identifying customer issues, recommending solutions, and executing them to resolution.
  • Diligence and follow-through on commitments to internal and external stakeholders.
  • Ability to achieve performance goals with minimal direction and supervision.
  • Solid analytical and math skills.
  • Military experience.

Responsibilities

  • Establish and monitor sales and KPI targets for Area Sales Managers; provide feedback, coaching, corrective guidance, and performance management.
  • Create and execute annual business plans with distributor partners.
  • Monitor depletions, inventory, pricing, incentives, and budgets to support achievement of annual goals.
  • Communicate regularly with distributor partners, major retailers, and key decision-makers to implement national and local programs and resolve obstacles.
  • Spend three full days each week on route rides to assess Area Sales Manager performance and market operating conditions.
  • Train direct reports in sales techniques, including role-playing, objection handling, retail mathematics, and decision-maker purchasing behaviors.
  • Conduct group and one-on-one meetings and workshops to improve Area Sales Managers’ operational skills and recognize achievements.
  • Share and implement best practices across the organization and contribute as a leader within the peer group.
  • Develop a diverse team that reflects market demographics and company values, and motivate the team through effective leadership.
  • Ensure the team follows company standards and operating procedures.
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