Staff Social Media Specialist (Part Time, 17.5 hours/week)

Brigham Young University • Provo, UT

4d • Onsite

About The Position

The College of Humanities communications team at Brigham Young University (BYU) is seeking a part-time Staff Social Media Specialist to create brand-aligned social media content for the College on Instagram, LinkedIn, and Facebook. This role is a key member of the editorial team and will oversee content creation and mentor student social media specialists. BYU is the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints and strives to be among the exceptional universities in the world, devoted to its faith and students. The unique mission of BYU, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with its remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth, make it an inspiring place to work. Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.

Requirements

• A firm commitment to the mission of BYU
• Associate or bachelor’s degree AND one year of social media experience (part-time is acceptable, including as a student) or 3–5 years of equivalent work experience.
• Skilled in planning, creating, and executing social media content and social media campaigns
• Superior communication and copywriting skills
• Ability to use data to define audiences and segments based on their interests, behaviors, patterns, demographics, or other traits and adjust strategy according to user behaviors
• Excellent interpersonal skills and a willingness to collaborate with team leadership
• Ability to create original, engaging, aesthetics graphics on Canva and to create reels on Instagram
• Ability to manage multiple projects and priorities
• Ability to work independently and with a team
• Self-motivated, creative, and organized

Nice To Haves

• Experience in teaching, mentoring, or training
• Experience with Airtable or other project management software
• Bachelor’s degree in public relations, advertising, marketing, digital media messaging, journalism, communications, professional writing, or related field of study AND one-plus year of work experience (part-time is acceptable, including as a student) or 5 or more ears of equivalent work experience.

Responsibilities

• Collaborate with editorial & social media supervisor and executive team on social strategy and messaging
• Attend monthly university social media meetings and incorporate university direction in team and College functions
• Participate in developing and implementing content strategy and messaging
• Collaborate with and mentor student social media manager
• Assist in scheduling and organizing content calendar
• Collaborate on composition and content for accuracy, clarity, and appropriateness
• Monitor student social media specialist’s assignments
• Create and manage posts, campaigns, content, and presence for College’s social media platforms
• Monitor posts through approval processes
• Collaborate with copyeditor to ensure grammatical and style accuracy
• Manage comments and DMs
• Incorporate executive team feedback on content
• Measure social media performance through data collection and analysis
• Provide monthly reporting tor editorial & social media supervisor and executive team
• Identify opportunities for improved performance and reach
• Provide support for College unit social media accounts
• Conduct regular audits of College social media pages to ensure brand alignment
• Provide regular social media training to College communications committee
• Consult on College unit social media strategy when requested

Benefits

• Employee assistance program, available to the employee and all members of their household
• Access to the library
• Free on-campus parking
• Free UTA pass
• Discounts at the BYU Store and for many events at BYU

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: Associate degree