Staff Community Product Marketing Manager, Trust & Safety

2h•$194,600 - $272,400

About The Position

The Staff Community Product Marketing Manager, Trust and Safety, leads inbound and outbound product marketing for Reddit’s safety and platform integrity products. The role brings Trust and Safety expertise into product planning and go-to-market execution, translating complex technical capabilities into clear, credible narratives for audiences on and off Reddit. This individual contributor partners with Product, Safety, Policy, Community, Communications, Engineering, User Research, and Data Science teams to launch products, drive adoption, and build understanding of Reddit’s approach to protecting authentic participation. The role uses research, community feedback, data, and market insights to identify redditor and moderator needs, inform product recommendations, and set go-to-market priorities. It owns product positioning, messaging, launch goals, activation plans, launch execution, community education, and measurement. Communications should clearly explain the benefits, limitations, and trade-offs of safety products while supporting community trust and avoiding disclosure that could weaken defenses.

Requirements

12+ years of product marketing experience, with demonstrated ownership of positioning, go-to-market strategy, and product launches for consumer or community audiences.
Deep subject matter expertise in Trust and Safety on social or user-generated content platforms, supported by direct experience bringing safety or integrity products to users and communicating highly sensitive topics.
Strong research and data analysis skills, including using qualitative and quantitative insights to prioritize audiences, inform product decisions, and evaluate marketing outcomes.
Ability to influence product strategy and lead complex launches with technical and non-technical partners.
Strong communication and interpersonal skills, including the ability to navigate disagreement and align stakeholders.
Understanding of online community dynamics, moderator roles, and the relationship between platform safety and community governance.
Experience managing multiple product workstreams, making decisions in ambiguity, and adapting to changing priorities while maintaining quality and attention to detail.

Nice To Haves

Deep familiarity with Reddit’s ecosystem, including subreddit governance, volunteer moderation, and native and third-party moderation tools.
Experience launching new products from concept to market, including beta testing and phased rollouts with active community participation.
Experience navigating high-growth, highly ambiguous tech environments.

Responsibilities

Use research, community feedback, data, and market insights to identify redditor and moderator needs and translate insights into audience segments, product recommendations, and go-to-market priorities.
Own positioning, messaging, launch goals, and activation plans for Trust and Safety products, tailoring strategies to different communities and audiences from early testing through broader rollout.
Explain how products address spam, coordinated manipulation, and harmful behavior, including their benefits, limitations, and trade-offs.
Lead cross-functional launches, including beta programs, community announcements, educational content, and multichannel campaigns; align partners on readiness, timing, and messaging, and adapt plans as products evolve.
Create resources that help redditors and moderators understand safety changes and use relevant tools; explain how platform protections and community moderation work together, and bring community questions and feedback into product planning.
Partner with Product, Engineering, Safety, Policy, User Research, Data Science, Community, and Communications, building alignment and providing clear recommendations on sensitive launches.
Define and track measures of audience understanding, product adoption, and campaign effectiveness, using results and community feedback to improve messaging, launch plans, and future product direction.
Manage multiple product workstreams, make decisions amid ambiguity, and adapt to changing priorities while maintaining quality and attention to detail.

Benefits

Comprehensive healthcare benefits and income replacement programs.
401(k) with employer match.
Global benefit programs covering workspace, professional development, and caregiving support.
Family planning support.
Gender-affirming care.
Mental health and coaching benefits.
Flexible vacation and paid volunteer time off.
Generous paid parental leave.
Equity in the form of restricted stock units; depending on the position offered, the role may also be eligible for commission.
U.S.-based employees are offered medical, dental, and vision insurance, a 401(k) program with employer match, vacation time, and parental leave.