Staff Brand Designer

Snorkel AI • San Francisco, CA

38d • $225,000 - $280,000

About The Position

Snorkel AI is seeking a Staff Brand Designer to lead the evolution of its brand identity. This senior individual-contributor role will be responsible for defining the future visual identity, building the system to support it, and ensuring consistency across all brand touchpoints. The designer will work hands-on, manage a design agency and freelance contractors, and report to the CMO. The role involves owning the brand identity, building and governing the brand system, managing external design partners, leading creative for high-visibility launches, making technical research visually accessible, ensuring brand consistency across various platforms, and establishing the design operating model, including AI-assisted workflows.

Requirements

• 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company.
• A portfolio showing identity or rebrand work you led end to end, plus a broad range of applications: web, campaigns, events, videos, and data visualization.
• Proven experience directing external design agencies and freelancers, including writing briefs, managing scope and budget, and holding partners to a high quality bar.
• Expert craft in typography, layout, color, and composition, with a clear point of view on where brand design for AI is heading
• Deep fluency in Figma and Adobe Creative Suite, and experience building scalable design systems and brand guidelines others actually use.
• Track record leading ambiguous, cross-functional initiatives, influencing senior stakeholders, and making decisions without close oversight.
• Comfort translating technical and research content into clear, compelling visuals.

Nice To Haves

• Experience at an AI, developer tools, or research-driven company.
• Hands-on use of generative AI tools in your design workflow.
• Motion design, 3D, or creative coding skills.

Responsibilities

• Own the brand identity. Lead the next evolution of Snorkel's visual identity, including logo system, typography, color, illustration, iconography, data visualization, motion, and photography direction.
• Build and govern the brand system. Create and maintain brand guidelines, Figma libraries, templates, and design artifacts that let marketing, sales, research, and recruiting produce on-brand work without a designer in the loop.
• Manage our design agency and contractors. Brief, set creative direction, run reviews, and own quality, scope, timelines, and budget across agency and freelance partners. Decide what gets built in-house versus outsourced, and build the contractor bench as needs grow.
• Design high-visibility launches. Lead creative for major moments, including funding and company announcements, research and benchmark launches, flagship events like our Frontier Data Summit, and conference presence at NeurIPS and other AI venues.
• Make research legible and beautiful. Develop a distinctive visual language for technical content: benchmark results, charts, diagrams, papers, leaderboards, and research blog posts. Partner with researchers so our ideas are as clear visually as they are rigorous.
• Raise the bar across surfaces. Partner with web, content, and product marketing on the website, campaigns, social, sales decks, and event experiences so the brand holds together end to end.
• Set the design operating model. Establish intake, prioritization, review, and approval processes, and introduce AI-assisted design workflows where they make the team faster without lowering quality.

Benefits

• Meaningful opportunities to shape priorities and initiatives
• Influence key strategic decisions
• Directly impact our ongoing success
• Deepen your technical expertise
• Explore leadership opportunities
• Learn new skills across multiple functions
• Support in building your career in an environment designed for growth, learning, and shared success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed