Staff Brand Designer

Snorkel AI • New York City, NY

38d

About The Position

Snorkel AI is seeking a Staff Brand Designer to lead the evolution of its brand identity. This senior individual-contributor role will define the future visual identity, build the supporting system, and ensure consistency across all brand touchpoints. The designer will be hands-on with creative work and also manage external design agencies and freelance contractors, providing direction and ensuring quality. This position reports to the CMO and offers significant leverage and autonomy within a dynamic AI research environment.

Requirements

• 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company.
• A portfolio showing identity or rebrand work led end to end, with a broad range of applications: web, campaigns, events, videos, and data visualization.
• Proven experience directing external design agencies and freelancers, including writing briefs, managing scope and budget, and holding partners to a high quality bar.
• Expert craft in typography, layout, color, and composition, with a clear point of view on where brand design for AI is heading.
• Deep fluency in Figma and Adobe Creative Suite.
• Experience building scalable design systems and brand guidelines that are actually used.
• Track record leading ambiguous, cross-functional initiatives, influencing senior stakeholders, and making decisions without close oversight.
• Comfort translating technical and research content into clear, compelling visuals.

Nice To Haves

• Experience at an AI, developer tools, or research-driven company.
• Hands-on use of generative AI tools in your design workflow.
• Motion design, 3D, or creative coding skills.

Responsibilities

• Own the brand identity, leading the next evolution of Snorkel's visual identity including logo system, typography, color, illustration, iconography, data visualization, motion, and photography direction.
• Build and govern the brand system by creating and maintaining brand guidelines, Figma libraries, templates, and design artifacts.
• Manage the design agency and contractors by briefing, setting creative direction, running reviews, and owning quality, scope, timelines, and budget.
• Decide what gets built in-house versus outsourced and build the contractor bench as needs grow.
• Lead creative for high-visibility launches, including funding and company announcements, research and benchmark launches, flagship events, and conference presence.
• Develop a distinctive visual language for technical content such as benchmark results, charts, diagrams, papers, and leaderboards, partnering with researchers to make complex ideas visually clear.
• Partner with web, content, and product marketing on the website, campaigns, social media, sales decks, and event experiences to ensure brand consistency.
• Establish the design operating model, including intake, prioritization, review, and approval processes, and introduce AI-assisted design workflows.
• Translate technical and research content into clear, compelling visuals.

Benefits

• Meaningful opportunities to shape priorities and initiatives.
• Influence key strategic decisions.
• Directly impact ongoing success.
• Support for deepening technical expertise, exploring leadership opportunities, or learning new skills.
• Environment designed for growth, learning, and shared success.
• Equal employment opportunities.
• Reasonable accommodation for individuals with disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed