Sr. VP Sales & Marketing
About The Position
The Sr. VP Sales & Marketing will define and execute go-to-market strategies for Professional Pressure Washer and Aftermarket Parts & Accessory brands. The role leads sales performance across independent dealer networks, distributors, and direct national enterprise accounts, and drives growth for the Spraymart aftermarket division to maximize recurring revenue. It also directs industrial brand positioning, digital lead generation, and targeted field trade show strategies. The position partners with Product Management, Service, and Finance to align customer feedback with product roadmaps and EBITDA goals. Relocation to Aurora, Colorado is required for out-of-state candidates, and travel of up to 40% is expected. The base salary is $200,000–$250,000 annually, commensurate with experience, with performance-based incentive opportunities.
Requirements
- 12+ years of senior sales and marketing leadership in industrial equipment, heavy machinery, or capital goods.
- Deep domain expertise managing independent dealer networks and aftermarket parts distribution models.
- Proven success managing multi-site teams and complex P&L responsibilities exceeding $150M.
- Strong financial acumen in equipment financing, dealer floor-plan structures, and capital lease management.
- Bachelor’s degree in business, Engineering, or Industrial Management.
- Willingness to travel up to 40%.
Responsibilities
- Define and execute go-to-market strategies for Professional Pressure Washer and Aftermarket Parts & Accessory brands.
- Lead multi-channel sales performance across independent dealer networks, distributors, and direct national enterprise accounts.
- Drive high-growth strategies for the Spraymart aftermarket division to maximize recurring revenue streams.
- Direct industrial brand positioning, digital lead generation, and targeted field trade show strategies.
- Partner with Product Management, Service, and Finance to align customer feedback with product roadmaps and EBITDA goals.
Benefits
- Medical, dental, and vision plan.
- 11 paid holidays per year.
- Flexible PTO for exempt employees; generous PTO for non-exempt employees.
- HSA and FSA plans.
- 401(k) matching plans.
- Paid sick time.
- Short- and long-term disability insurance.
- Performance-based incentive opportunities.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
