Sr. Strategist, Product Adoption

GEICO•MD Remote Zone 1, MD

2d•$121,975 - $189,625•Remote

About The Position

GEICO seeks a highly motivated and experienced Sr. Strategist, Product Adoption to join our Independent Agent Sales team. The successful candidate will directly report to the Director, Agency Sales Engagement Strategy and will be responsible for strategic planning, designing and implementing content and virtual experiences to boost agent engagement, drive profitable growth, and improve BD and AOM impact. This role will have a direct impact on GEICO’s market share across its entire network of independent agent partners.

Requirements

7+ years of experience as a marketing, communications or sales strategist.
Bachelor's degree in business, marketing, communications, or a related field
Executive communication skills (writing, influencing, persuading, presenting) and a strong ability to collaborate and build relationships with internal stakeholders from corporate headquarters to regional to individual office locations.
Proven track record of successfully developing and translating sales strategy into results.
Attention to detail and ability to adapt to ongoing change.

Nice To Haves

5+ years of experience in personal and commercial lines

Responsibilities

Collaborate with Sales Enablement to define and build foundational onboarding journey for new agencies and new producers.
Own onboarding journey (growth/profitability) for 60% of agents that don’t have a dedicated sales rep; develop and test supplemental welcome content
Partner with Sales Enablement to build standardized supplemental outreach and tools for BDs/AOMs to support agent onboarding journey.
Partner with appointment process and systems teams to identify opportunities to improve new agent experience and remove hurdles to quoting and production.
Test agency/producer goalsetting campaigns that communicate expectations, set targets, and deliver training and incentives that accelerate production
Own and evolve the portfolio of new agent training, collateral, presentations, job aids, and tools.
Plan, build, deploy, measure and iterate on consistent, coordinated state product rollout strategy to ensure faster, broader awareness, trial, and profitable growth across all three deployments (including teaser, launch and agency challenge campaigns)
Establish automated early warning/escalation/mitigation strategy for underperforming agencies/producers
Develop and manage recognition campaigns to encourage and celebrate agencies and producers demonstrating early success
Serve as subject matter expert and presenter for live and on-demand new agent trainings.
Regularly monitor Agency onboarding and state rollout results, collecting and elevating opportunities to improve the agent experience and production results.