Sr. Retail Media Director

Rakuten Advertising•California, PA

6d•$103,680 - $193,428

About The Position

Rakuten Advertising is seeking a subject matter expert to lead its strategic expansion into retail media partnerships through Impact.com’s Seller product. This new role will architect the service offering for brands selling on third-party retailers, such as Amazon and Best Buy, using Impact.com partnership technology. The position combines strategic consulting for existing clients and account teams with subject-matter expertise for Sales, helping win business by connecting retail marketplaces with affiliate marketing. The role is accountable for forecasting and delivering revenue growth and may hire and develop a team as the business grows. The position may be hired in most US states and may be performed in-office hybrid or remotely. The role develops a standardized service framework across retail ecosystems, collaborates with Impact.com product teams and partner teams, and identifies retailer-specific attribution and workflow requirements. It also consults with brands on retail media and affiliate marketing, develops measurement approaches for total retail impact, trains account management teams, leads sales pitches and discovery, and creates proof-of-concept models demonstrating incremental retail impact.

Requirements

At least 8 years of experience in e-commerce, retail media, or affiliate marketing.
Demonstrated success in pre-sales and pitching to senior stakeholders, and ability to translate technical solutions into business value.
Advanced knowledge of Impact.com or similar partnership lifecycle management platforms.
Ability to interpret complex multi-retailer data sets and provide strategic recommendations.

Nice To Haves

Agency-environment experience is highly preferred.
Deep understanding of Retail Media Networks and their interaction with the broader affiliate landscape.
Experience with omnichannel strategy connecting a brand’s direct-to-consumer site and retail marketplace presence.
Strong network within the retail and marketplace partnership ecosystem.

Responsibilities

Develop and scale a standardized service framework for managing programs across retail ecosystems, including Amazon and Best Buy.
Work with Impact.com product teams to stay current on retailer integrations and provide feedback to influence the product roadmap.
Build a close working relationship with Impact.com and establish Rakuten Advertising as a preferred Retail Media Strategy partner for its client base.
Identify retailer-specific technical and attribution requirements and optimize internal workflows to manage them.
Forecast and grow Retail Media revenue.
Develop and grow a dedicated Retail Media team in line with revenue and direct margin goals.
Consult with high-growth brands on retail media and affiliate marketing to help maximize ROI across retailer storefronts.
Develop ways to measure Total Retail Impact, including brand lift and retail-specific incentives such as Brand Referral Bonuses.
Train and mentor account management teams on retail-specific partnerships.
Lead as the subject-matter expert in new-business pitches, explaining how off-platform traffic can drive on-retailer conversion.
Partner with Client Services and Sales to conduct discovery, define partnership solution scope, and build business cases for prospective clients.
Create proof-of-concept models showing how retailer partner traffic can drive incremental lift and organic search visibility.