Sr. Program Manager - Product Marketing

NetApp, Inc.•San Jose, CA

3d•$185,000 - $225,000

About The Position

As Senior Program Manager for GTM Launch, you will orchestrate NetApp product launches and go-to-market initiatives to ensure they reach the market on time, in coordination, and with measurable impact. You will connect strategy and execution across Product Marketing, Product Management, Sales, and Corporate Marketing, aligning teams around an integrated plan. The role may also lead strategic projects and company- or organization-wide initiatives that shape how NetApp plans, operates, and scales. You will help improve how the team uses AI to work more quickly and consistently.

Requirements

12 or more years of program management experience, including significant experience with B2B go-to-market or product launch programs.
A track record of leading complex, cross-functional programs with multiple concurrent workstreams.
Experience driving initiatives across multiple teams or an entire organization, including change management and executive stakeholder alignment.
Understanding of how product marketing, sales enablement, and field readiness fit together.
Strong executive presence and ability to influence senior stakeholders without direct authority.
Excellent facilitation skills, including leading planning sessions, working sessions, and decision-making forums with cross-functional leaders.
Hands-on proficiency with work management tools such as Asana or similar, and a structured approach to planning, risk, and reporting.
Hands-on use of AI tools to improve productivity and program rigor, such as automating status reporting, planning, or content workflows.
Clear, concise written and verbal communication, including executive-ready updates.
Curiosity and ability to learn new technologies and markets quickly.
A bachelor's degree in business, marketing, or a technical field, or equivalent experience. A master's degree may substitute for some required experience.

Nice To Haves

Experience in enterprise infrastructure, cloud, data, or storage.
PMP, PgMP, or Agile certification.

Responsibilities

Lead end-to-end go-to-market programs for priority portfolio launches, from launch tiering and planning through execution and post-launch review.
Build and manage integrated launch plans covering milestones, dependencies, owners, readiness gates, and risk mitigation.
Run launch governance, including readiness reviews and go/no-go decisions with executive stakeholders.
Establish the operating rhythm for launch teams, including cross-functional standups, executive readouts, and decision logs.
Align Product Marketing, Product Management, Sales Enablement, and Corporate Marketing on scope, timing, and deliverables.
Lead launch-day execution and resolve issues as they arise.
Track launch health and outcomes, report status to senior leadership, and escalate risks early.
Improve launch playbooks, templates, and tooling, including AI-assisted workflows.
Run retrospectives and convert lessons learned into process improvements.
Program manage strategic projects and company- or organization-wide initiatives, such as operating model changes, planning cycles, transformation efforts, and process or tooling rollouts, from scoping through delivery and adoption.