Sr. Program Manager - Product Marketing

NetApp•San Jose, CA

2d•$185,000 - $225,000

About The Position

As Senior Program Manager for GTM Launch at NetApp, you will orchestrate product launches and go-to-market initiatives to ensure they reach the market on time, in coordination, and with measurable impact. You will connect strategy and execution by aligning Product Marketing, Product Management, Sales, and Corporate Marketing around integrated plans. You may also lead strategic projects and company- or organization-wide initiatives that shape how NetApp plans, operates, and scales. The role includes helping the team use AI to work faster and more consistently. Success in the role means launches reach the market on schedule, Sales and partners are ready on day one, stakeholders have a shared source of truth, and risks are surfaced early. You will improve the launch process over time and help strategic initiatives progress from idea through adoption with clear ownership, measurable outcomes, and executive visibility.

Requirements

12+ years of experience in program management, including significant experience with B2B go-to-market or product launch programs.
Track record of leading complex, cross-functional programs with multiple concurrent workstreams.
Experience driving initiatives spanning multiple teams or the organization, including change management and executive stakeholder alignment.
Understanding of how product marketing, sales enablement, and field readiness work together.
Strong executive presence and ability to influence senior stakeholders without direct authority.
Excellent facilitation skills.
Hands-on skill with work management tools such as Asana or similar, and a structured approach to planning, risk, and reporting.
Hands-on use of AI tools to improve productivity and program rigor, such as automating status reporting, planning, or content workflows.
Clear, concise written and verbal communication, including executive-ready updates.
Curiosity and ability to learn new technologies and markets quickly.
Bachelor’s degree in business, marketing, or a technical field, or equivalent experience. A master’s degree may substitute for some required experience.

Nice To Haves

Experience in enterprise infrastructure, cloud, data, or storage.
PMP, PgMP, or Agile certification.

Responsibilities

Lead end-to-end go-to-market programs for priority launches, from launch tiering and planning through execution and post-launch review.
Build and manage integrated launch plans covering milestones, dependencies, owners, readiness gates, and risk mitigation.
Run launch governance, including readiness reviews and go/no-go decisions with executive stakeholders.
Establish launch-team operating rhythms, including cross-functional standups, executive readouts, and decision logs.
Align Product Marketing, Product Management, Sales Enablement, and Corporate Marketing on scope, timing, and deliverables.
Lead launch-day execution and resolve issues as they arise.
Track launch health and outcomes, report status to senior leadership, and escalate risks early.
Improve the launch playbook, templates, and tooling, including AI-assisted workflows.
Conduct retrospectives and translate lessons into process improvements.
Program manage strategic projects and company- or organization-wide initiatives from scoping through delivery and adoption.
Facilitate planning sessions, working sessions, and decision-making forums with cross-functional leaders.