Sr. Professional, Channel Activations

Under Armour•Baltimore, MD

10d•$75,000 - $100,000•Hybrid

About The Position

This role is part of the Retail Growth & Activation team and reports to the Head of Retail Growth & Activation. It serves as the primary connection between the Channel Growth & Activation team and the East Coast field organization, leading activation strategy, execution, and business results across the East market. The role partners with District Managers, Store Leaders, and cross-functional teams to deploy, adopt, and optimize activation programs that drive traffic, conversion, customer acquisition, and sales. The position is accountable for delivering a defined percentage of East Market sales through activation efforts and acquiring the next generation of athletes through Team VIP events, community engagement, and local partnerships. It focuses particularly on priority City Strategy markets, including Philadelphia, Baltimore/Washington DC, and Atlanta. The individual must live within commuting distance of the Baltimore office. The role follows a hybrid schedule with four days in-office per week and requires up to 30% annual travel, with flexibility for evenings or weekends tied to key activations. No relocation is provided.

Requirements

Bachelor's degree.
At least 5 years of experience in retail, field activation and events, community engagement, or consumer-facing business roles.
Deep understanding of store-level business drivers, retail KPIs, and how activation efforts relate to commercial performance.
Ability to connect brand objectives and long-term business strategies to measurable business outcomes.
Demonstrated success driving traffic, customer acquisition, conversion, and sales through activation programs, community partnerships, events, and athlete-focused experiences.
Passion for sport and understanding of how athletes, teams, and local communities drive consumer connection and business growth.
Ability to influence and lead without direct authority and act as a trusted advisor and strategic partner to District Managers, Store Leaders, and cross-functional partners.
Strong relationship-building skills and experience developing partnerships across store teams, field leadership, schools, coaches, team sales representatives, community organizations, and external partners.
Entrepreneurial, agile, and self-motivated, with the ability to identify opportunities, adapt to changing business needs, and drive results in a fast-paced environment.
Strong business acumen, project management, and communication skills, including the ability to evaluate performance, identify growth opportunities, and translate metrics into action plans.
Must reside within commuting distance of the Baltimore office.
Must be flexible to work evenings or weekends tied to key activations.

Responsibilities

Deliver a defined percentage of East Market sales through activation programming, with accountability for activation-driven traffic, conversion, customer acquisition, and revenue.
Drive acquisition of 16-to-24-year-old athletes and Armour Access members through Team VIP events, grassroots activations, and local athlete engagement programs.
Lead activation strategy and execution across the East market, ensuring stores use the activation toolkit effectively to drive business performance and athlete engagement and acquisition.
Connect the Channel Growth & Activation team with the East Coast field organization and communicate activation priorities, tools, and best practices.
Partner with the East Coast Regional Director, District Managers, and store leadership to identify local opportunities that drive traffic, conversion, customer acquisition, and sales.
Drive adoption and execution of the grassroots activation toolkit across East Market stores, helping teams use resources and meet activation goals.
Establish store activation goals and performance expectations, partnering with field leadership to drive accountability and results.
Lead activation efforts in priority City Strategy markets, including Philadelphia, Baltimore/Washington DC, and Atlanta.
Build and maintain relationships with Team Sales partners, local schools, club programs, coaches, and community organizations to create a pipeline of Team VIP opportunities.
Own and evolve the East Market activation strategy through testing, learning, and refinement, and identify successful programs to scale across the region.
Support planning and execution of Tier 1 retail activations through local market expertise, ideation, field alignment, and on-site support as needed.
Track and report activation performance, measure business impact, and share best practices, learnings, and opportunities with field and corporate partners.