Sr Product Marketing Manager, Member Engagement

LendingClub•San Francisco, CA

1d•$156,000 - $180,000•Hybrid

About The Position

The Sr Product Marketing Manager, Member Engagement leads product marketing strategy and execution across Happen Bank’s digital engagement experiences, including DebtIQ, its proprietary financial wellness product, and the Happen Bank mobile app. The role drives member adoption, engagement, and cross-sell while representing the member’s perspective across a key growth area. The position partners closely with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations to develop integrated go-to-market strategies that strengthen the member experience and deepen relationships across Happen Bank’s lending and banking products. It defines an engagement strategy and marketing roadmap, develops member-focused positioning and campaigns, and uses performance data and insights to improve the end-to-end member journey. The role also works with Product leadership to translate marketing and member needs into product requirements and partners with Legal and Compliance to ensure marketing complies with applicable regulations. The role is based in San Francisco under a hybrid model, with in-office attendance Tuesdays, Wednesdays, and Thursdays; remote placement is not considered. The position primarily works local Pacific Time hours, with flexibility across time zones as needed, and may require travel to Happen Bank offices or other locations as needed.

Requirements

6+ years of relevant product marketing or marketing experience, including research, positioning, messaging, product launches, and go-to-market strategy within B2C and mobile app environments.
Bachelor’s degree or higher, or an equivalent combination of education and experience.
Strong background in product launches, engagement marketing, cross-sell, or retention strategies, with a track record of driving app adoption and digital engagement.
Demonstrated ability to use data, customer insights, and experimentation to inform positioning, prioritization, and go-to-market decisions.
Ability to translate strategy into clear, actionable plans and drive execution across complex cross-functional initiatives.
Strong communication and storytelling skills, with the ability to influence senior stakeholders and create alignment across teams.
Highly collaborative, with demonstrated ability to lead through influence without direct authority.
Strong organization and prioritization skills, with the ability to manage multiple initiatives in a fast-paced environment.
Hands-on experience using AI tools to accelerate research, content development, experimentation, and execution, including AI prototyping tools to rapidly develop and test member-facing concepts.
Ability to use AI tools independently and show others how to use them, while applying sound judgment around accuracy, customer data, brand voice, and human oversight.

Nice To Haves

Experience in financial services, fintech, or another regulated consumer industry.
Experience with credit monitoring, financial wellness, or other data-driven insight products.

Responsibilities

Own product marketing strategy for Member Engagement, driving adoption of DebtIQ, mobile app engagement, and cross-buying across Happen Bank’s lending and banking products.
Define the engagement strategy and marketing roadmap against KPIs such as app downloads, monthly active users, and products per member, partnering with Lifecycle Marketing to activate the strategy across channels.
Develop a deep understanding of member needs, competitors, and market trends, using insights to inform positioning, messaging, prioritization, and growth opportunities.
Partner with Product, Design, and Brand to define and optimize the membership value proposition and develop go-to-market strategies across channels and member segments.
Build integrated campaigns and go-to-market plans with channel owners, Product, and Marketing Operations, using funnel and engagement performance to continuously improve the end-to-end member journey.
Translate marketing and member needs into clear product requirements, partnering with Product leadership to shape experiences that recognize and reward member loyalty.
Lead cross-functional initiatives through change and growth cycles, aligning teams around clear goals, priorities, and outcomes across product lines and channels.
Partner with Legal and Compliance throughout strategy and execution to ensure marketing initiatives and messaging meet applicable regulatory requirements.