Sr. Product Marketing Manager, Medscape AI/AdTech (Remote) Job ID 2026-2119

WebMD•Newark, NJ

1d•Hybrid

About The Position

WebMD Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that help physicians and healthcare professionals access clinical reference sources, stay current with clinical information, learn about treatment options, earn continuing medical education credits, and communicate with peers. The Sr. Manager, Product Marketing is a pivotal team member driving strategic, analytical, and operational success across Medscape’s ad tech offerings and Medscape AI. This role leads go-to-market strategy, translates platform capabilities into clear, sellable solutions, and serves as a strategic bridge across Sales, Product, Production, Client Services, and Marketing Solutions to drive revenue, ROI, and operational efficiency. The role also supports alignment between Medscape and PulsePoint into a more unified enterprise. The position is hybrid, three days per week in the Newark, New Jersey office, with remote work also available for candidates unable to commute to that office. The salary range is $95,000–$105,000 base, and the position is eligible for a discretionary company bonus based on business results.

Requirements

Bachelor’s degree or equivalent experience.
At least 5 years of product marketing, digital strategy, or brand management experience within ad tech, digital media, publishing, or pharma marketing.
Working knowledge of the ad tech ecosystem, including ad serving, programmatic platforms, DMP/DSP/SSP, audience targeting, and measurement frameworks, with the ability to explain technical capabilities in clear, client-ready terms.
Demonstrated track record of managing new product rollouts, writing technical and business requirements, and leading cross-functional teams from alignment through post-launch analysis.
Proven ability to design, scale, and optimize cross-functional workflows, including across organizations undergoing integration.
Exceptional communication and presentation skills.
High proficiency in Microsoft Office, specifically Excel.
Familiarity with platforms such as Tableau, DMP/DSP/SSPs, and Ad Servers.
Familiarity with generative AI tools such as ChatGPT, Claude, Microsoft Copilot, or Gemini.

Nice To Haves

Experience marketing or launching AI-enabled or data-driven products.

Responsibilities

Own product marketing for Medscape AI, including go-to-market strategy, positioning, messaging, sales enablement, and lifecycle management.
Lead go-to-market efforts for ad tech products and platform enhancements, including launches, packaging, and positioning across audience, targeting, programmatic, and measurement capabilities.
Communicate the value proposition of new and enhanced products to go-to-market teams and develop sales support materials, positioning packages, and presentation assets.
Serve as the primary marketing liaison with Product, Editorial, Ad Operations, and Implementation teams, project managing product innovations, enhancements, and custom offerings from concept through launch.
Help integrate Medscape and PulsePoint into a more aligned enterprise by developing unified product narratives, packaging, and positioning.
Align go-to-market processes, workflows, and reporting across Medscape and PulsePoint, partnering with Sales, Production, Client Services, and Marketing Solutions to reduce duplicated effort and close gaps.
Analyze product and media performance across Medscape AI and ad tech offerings, identify trends and sales needs, conduct win/loss analyses, and make data-informed product recommendations.
Design and execute strategic testing initiatives, such as audience, targeting, and creative testing, to optimize engagement, conversion performance, yield, and campaign ROI.
Oversee Business Intelligence and analytics alignment to ensure product reporting is accurately developed and maintained and translated into actionable insights for Sales, clients, and leadership.
Establish and maintain repeatable, streamlined workflows across Ad Product, Inventory, Planning, and Implementation teams.
Evaluate product capacity and utilization, identify new areas for campaign delivery, and guide operational teams on strategy execution.
Act as a central liaison across Sales, Production, and Marketing Solutions to assess feasibility, scope custom client solutions, shape renewal strategies, and align capabilities with market demands.