Sr. Product Manager Job ID 2026-2064

Internet Brands•El Segundo, CA

About The Position

As a Product Manager – Data & Analytics in Internet Brands’ Legal Division, this role owns reporting database strategy and analytics infrastructure across the legal brand portfolio, including Avvo, Martindale-Hubbell, and Nolo. The position partners closely with Marketing to improve data-driven growth and marketing operations by optimizing audience targeting, consolidating legacy data streams, and creating automated alerts that safeguard core metrics. The Product Manager owns the product lifecycle from identifying opportunities in the legal market through defining the vision, building the roadmap, and executing launches. The role includes leading cross-functional collaboration and managing a multi-quarter strategy with a rolling 6–12 month roadmap. The position also calls for comfort with AI technologies and identifying opportunities to apply Generative AI and machine learning to product capabilities.

Requirements

Familiarity with performance marketing loops, audience segmentation, conversion attribution, and targeting data flows.
Advanced proficiency writing complex SQL queries, navigating relational and non-relational reporting databases, and mapping data schemas.
Deep expertise in Google Sheets and Microsoft Excel, including advanced formulas, pivot tables, data modeling, and regex, for data triage, lead analysis, and stakeholder reporting.
Hands-on experience building and maintaining dashboards in BI and analytics platforms such as Ninjacat AI or Tableau.
Proven ability to audit, clean, and consolidate disparate datasets and standardize legacy reports.

Responsibilities

Build, maintain, and consolidate reporting databases and legacy dashboards into a single source of truth across brands.
Partner with Marketing to maintain and optimize dataset pipelines that feed audience-targeting engines and acquisition loops.
Establish, monitor, and maintain automated alerts to detect tracking drops, release bugs, or unusual user behavior.
Drive end-to-end cross-functional collaboration by defining work documents, leading meetings, and aligning Engineering, Marketing, Customer Success, and Sales around shared goals and KPIs.
Own a multi-quarter product strategy and rolling 6–12 month roadmap.
Manage the product lifecycle, including identifying legal-market opportunities, defining the vision, building the roadmap, and executing high-impact launches.
Identify high-impact opportunities to leverage Generative AI and machine learning to accelerate product capabilities.