Performance Media Manager Job ID 2026-1968

Internet Brands•El Segundo, CA

About The Position

Internet Brands is seeking a hands-on, analytically sharp Performance Media Manager to drive paid social acquisition across its Legal business. The manager owns day-to-day paid social performance, including campaign setup, audience strategy, bidding, measurement, and ongoing optimization. The role focuses on deep expertise in Meta while also expanding acquisition across TikTok and emerging social channels. The manager partners with Creative, Analytics, Growth, and CRO teams to improve efficiency, connect performance insights to creative recommendations, and strengthen measurement and feedback loops. They lead experimentation across audiences, creative, placements, bidding, and formats, and use platform signals, first-party data, and audience insights to guide targeting and scale. The role also involves experimenting with AI tools and building repeatable AI-enabled workflows for planning, analysis, optimization, reporting, and creative development. The manager evaluates whether AI-supported approaches improve speed, quality, or performance, while applying sound judgment and human review. Success includes improving Meta performance, establishing a clear testing framework, growing contribution from TikTok and emerging platforms, increasing visibility into social performance, and incorporating demonstrably valuable AI use cases into everyday media workflows.

Requirements

At least 5 years of experience in performance media, paid social, or digital acquisition.
Deep expertise in Meta Ads Manager and strong working knowledge of TikTok and other social platforms.
Hands-on experience building, launching, and optimizing campaigns directly in-platform.
Strong understanding of bidding, targeting, audience strategy, and performance optimization.
Test-and-learn mindset, including the ability to design experiments and turn insights into action.
Strong analytical skills and comfort using data to diagnose issues and improve results.
Demonstrated curiosity and competency with AI tools, applying them to real business workflows rather than only ad hoc tasks.
Experience experimenting with AI-enabled tools for analysis, research, creative development, automation, or campaign optimization, and evaluating effects on quality, speed, or performance.
Ability to combine AI capabilities with sound business judgment, critical thinking, and appropriate human review.
Experience partnering cross-functionally with creative, analytics, and growth teams.
Highly organized, proactive, and execution-oriented.
Curiosity about new platforms, formats, and growth opportunities.

Responsibilities

Build, launch, and optimize paid social campaigns across Meta, TikTok, and other social platforms.
Manage campaign structure, objective selection, audience strategy, conversion tracking, and acquisition efficiency.
Design and run experiments across audiences, creative, placements, bidding, and campaign formats; use results to guide optimization and scaling.
Serve as the in-platform Meta expert and own execution across TikTok and emerging social channels.
Monitor platform updates, auction dynamics, and best practices to keep campaigns competitive.
Use platform signals, first-party data, and audience insights to refine targeting and bidding approaches.
Experiment with AI tools for media planning, analysis, optimization, reporting, and creative development; evaluate and scale workflows that improve productivity or performance.
Use AI to accelerate data analysis, surface patterns and hypotheses, generate testing ideas, and support creative iteration, while maintaining quality standards and human judgment.
Partner with Creative, Analytics, Growth, and CRO teams to improve messaging, measurement, feedback loops, and performance recommendations.
Monitor acquisition and efficiency goals, identify risks and opportunities, and make decisions that improve business results.
Establish a clear testing framework and repeatable AI experimentation framework, with hypotheses, tests, and measures of impact.