Product Marketing Manager (Hybrid, NJ) Job ID 2026-2085

WebMD•Newark, NJ

1d•Hybrid

About The Position

WebMD Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that help physicians and healthcare professionals access clinical references, stay current on clinical information, learn about treatment options, earn continuing medical education credits, and communicate with peers. The Manager, Product Marketing drives strategic, analytical, and operational success across key commercial initiatives. The role leads multi-channel product marketing strategies, manages product innovations and platform enhancements across digital and video offerings, and serves as a strategic bridge among Sales, Production, Client Services, and Marketing Solutions to drive revenue, return on investment, and operational efficiency. This is a hybrid role requiring three days per week in WebMD Medscape’s Newark, New Jersey office. The base salary range is $85,000–$90,000, and the position is eligible for a discretionary company bonus of around $3,500 based on business results. Employees are eligible to participate in company-sponsored benefit programs, including health insurance, paid time off, a 401(k) retirement plan with employer matching, life and disability insurance, an Employee Assistance Program, and commuter and/or transit benefits where applicable. Specific benefit eligibility may vary by job classification, schedule, location, and length of employment.

Requirements

Bachelor’s degree or equivalent experience.
At least 3 years of product marketing, digital strategy, or brand management experience within digital media, publishing, or pharmaceutical marketing.
Experience marketing video or other rich-media products.
Strong analytical mindset and data-driven approach.
Knowledge of digital media concepts, ad serving, programmatic platforms, and measurement frameworks, including video advertising standards and metrics such as VAST/VPAID, completion rate, and viewability.
Demonstrated experience managing new product rollouts, writing technical and business requirements, and leading cross-functional teams from alignment through post-launch analysis.
Ability to design, scale, and optimize cross-functional workflows and program logistics for complex digital, video, and broadcast offerings.
Exceptional communication and presentation skills.
Familiarity with DMP/DSP/SSPs, ad servers, and video ad platforms or players.

Responsibilities

Lead multi-stakeholder product marketing initiatives, including new product launches, go-to-market strategies, and maintenance of product lines across display, native, and video formats.
Communicate the value proposition of new and enhanced digital and video products to go-to-market teams, and develop sales support materials, positioning packages, and presentation assets.
Project manage product innovations, enhancements, and custom offerings across digital and video platforms, acting as the primary marketing liaison with Editorial, Member Marketing, Ad Operations, and Implementation teams.
Analyze product and media business performance, including video engagement and delivery metrics, to identify trends, evaluate sales needs, conduct win/loss analyses, and inform product recommendations.
Develop and execute strategic testing initiatives, such as driver testing and video placement and creative-format testing, to optimize audience engagement, view-through and completion rates, conversions, yield, and campaign ROI.
Oversee alignment with Business Intelligence and analytics teams to ensure product reporting architecture, including video reporting and measurement, is accurately developed, maintained, and translated into actionable insights.
Establish and maintain streamlined, repeatable workflows across Ad Product, Video Production, Inventory, Planning, and Implementation teams.
Evaluate product capacity and utilization, including video inventory and content supply, identify campaign delivery opportunities, and guide operational teams on strategy execution.
Serve as a central liaison across Sales, Production, and Marketing Solutions to assess feasibility, scope custom client solutions, shape renewal strategies, and align capabilities with market demands.