Sr. Product Marketing Manager, Medscape AI/AdTech (Hybrid, NJ)

WebMD•Newark, NJ

2d•$95,000 - $105,000•Hybrid

About The Position

The Sr. Manager, Product Marketing is a pivotal team member driving strategic, analytical, and operational success across Medscape’s ad tech offerings and Medscape AI. The role leads go-to-market strategy for these products, translates platform capabilities into clear, sellable solutions, and serves as a strategic bridge across Sales, Product, Production, Client Services, and Marketing Solutions to drive revenue, ROI, and operational efficiency. It also helps align Medscape and PulsePoint into a more unified enterprise. The position owns product marketing for Medscape AI and leads go-to-market work for ad tech products and platform enhancements. It communicates product value to go-to-market teams and coordinates product innovations and custom offerings from concept through launch. The role analyzes performance, designs testing initiatives, oversees Business Intelligence and analytics alignment, establishes repeatable workflows, evaluates product capacity and utilization, and helps scope client solutions and renewal strategies. The role is hybrid, with three days per week in the Newark, New Jersey office. The salary range is $95,000–$105,000, and the position is eligible for a discretionary company bonus based on business results.

Requirements

Bachelor’s degree or equivalent experience.
At least 5 years of product marketing, digital strategy, or brand management experience within ad tech, digital media, publishing, or pharma marketing.
Working knowledge of the ad tech ecosystem, including ad serving, programmatic platforms, DMP/DSP/SSP, audience targeting, and measurement frameworks, and ability to explain technical capabilities in client-ready terms.
Demonstrated experience managing new product rollouts, writing technical and business requirements, and leading cross-functional teams from alignment through post-launch analysis.
Proven ability to design, scale, and optimize cross-functional workflows, including across organizations undergoing integration.
Exceptional communication and presentation skills.
High proficiency in Microsoft Office, specifically Excel.
Familiarity with platforms such as Tableau, DMP/DSP/SSPs, and Ad Servers.
Familiarity with generative AI tools such as ChatGPT, Claude, Microsoft Copilot, or Gemini.

Nice To Haves

Experience marketing or launching AI-enabled or data-driven products is strongly preferred.

Responsibilities

Own product marketing for Medscape AI, including go-to-market strategy, positioning, messaging, sales enablement, and lifecycle management.
Lead go-to-market strategy for ad tech products and platform enhancements, including launches, packaging, and positioning across audience, targeting, programmatic, and measurement capabilities.
Communicate the value proposition of new and enhanced products to go-to-market teams and develop sales support materials, positioning packages, and presentation assets.
Serve as the primary marketing liaison with Product, Editorial, Ad Operations, and Implementation teams, project managing product innovations, enhancements, and custom offerings from concept through launch.
Help integrate Medscape and PulsePoint into a more aligned enterprise by developing unified product narratives, packaging, and positioning.
Align go-to-market processes, workflows, and reporting across Medscape and PulsePoint, partnering with Sales, Production, Client Services, and Marketing Solutions to reduce duplicated effort and close gaps.
Analyze product and media performance to identify trends, evaluate sales needs, perform win/loss analyses, and make data-informed product recommendations.
Design and execute strategic testing initiatives, including audience, targeting, and creative testing, to optimize engagement, conversion performance, yield, and campaign ROI.
Oversee Business Intelligence and analytics alignment to ensure product reporting is accurately developed and maintained, and translated into actionable insights for Sales, clients, and leadership.
Establish and maintain repeatable, streamlined workflows across Ad Product, Inventory, Planning, and Implementation teams.
Evaluate product capacity and utilization, identify new areas for campaign delivery, and guide operational teams on strategy execution.
Act as a central liaison across Sales, Production, and Marketing Solutions to assess feasibility, scope custom client solutions, shape renewal strategies, and align capabilities with market demands.