Sr. Product Marketing Manager, Advanced Hosting

Newfold Digital•Florida - Remote, FL

4d•Remote

About The Position

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support. We are looking for a Senior Product Marketing Manager, Advanced Hosting to lead the positioning, go-to-market strategy, and growth of advanced hosting solutions at Bluehost. This role will focus on higher-value hosting products (e.g., VPS, Dedicated, Cloud, and performance-focused solutions), targeting more sophisticated customers including developers, agencies, and growing SMBs. You will sit at the intersection of Product, Sales, and Growth Marketing, translating technical capabilities into compelling value propositions that drive adoption, upgrades, and revenue.

Requirements

6–10+ years in product marketing, growth marketing, or related roles
Experience with SaaS, hosting, cloud, or technical products
Strong ability to translate technical concepts into customer-friendly messaging
Experience driving product adoption, upgrades, or revenue growth
Analytical mindset with experience using data to inform decisions
Strong cross-functional collaboration and stakeholder management skills

Nice To Haves

Experience marketing VPS, cloud infrastructure, or developer-focused products
Familiarity with hosting competitors and ecosystem (e.g., cloud providers, CMS platforms)
Exposure to pricing and packaging strategy

Responsibilities

Define and evolve positioning for advanced hosting products (VPS, Dedicated, Cloud)
Translate technical features (performance, scalability, security) into clear customer value
Develop differentiated messaging against key competitors
Lead end-to-end GTM for new product launches, enhancements, and pricing/packaging changes
Define target segments (developers, agencies, SMBs scaling online) and use cases
Partner with Growth and Demand Gen teams to bring campaigns to life
Drive upgrade and expansion strategy from shared hosting to advanced solutions
Optimize conversion across the funnel (site, landing pages, in-product upsell)
Partner with Sales to support high-value deals and improve win rates
Develop high-impact content (landing pages, product pages, comparison pages, sales decks)
Equip Sales and Support teams with clear messaging and objection handling
Create competitive battlecards and product narratives
Conduct market, customer, and competitive research to inform strategy
Gather insights from usage data, customer feedback, and win/loss analysis
Influence product roadmap based on market needs
Partner closely with Product, Engineering, Sales, and Customer Success
Align pricing, packaging, and promotional strategy across teams
Act as the voice of the customer within the organization