Sr Product Marketing Manager

Verisign•Reston, VA

3d•$135,800 - $183,800•Hybrid

About The Position

Verisign helps enable the security, stability, and resiliency of the internet. We are a trusted provider of internet infrastructure services for the networked world and deliver unmatched performance in domain name system (DNS) services. We are a mission focused, values driven company where each individual can contribute to building a stronger, more secure internet. We offer a dynamic and flexible work environment with competitive benefits and the ability to grow your career. The Sr Product Marketing Manager will help drive market preference and demand for Verisign’s top-level domains (TLDs) and related products and services globally. A successful candidate will have the ability to think creatively and ולה analytically to identify and analyze problems and data to find creative solutions grounded in logic. They will be an expert at understanding our customers and turning technical concepts in persuasive and compelling stories that motivate action. This position will help manage Verisign's product portfolio through activities including, but not limited to, messaging, proof point, and brand benefits/value proposition development in support of new product launches; channel programs; and general marketing initiatives. The Sr Product Marketing Manager will serve as the subject matter expert on buyer personas, market trends, and the competitive landscape in addition to producing customer-facing and sales collateral, including whitepapers, webinars, case studies, website copy, etc. This role will also work closely with the Product team to validate product strategy, specifications, and messaging; and manage and align on roadmaps for product launches and enhancements. Lastly, the Sr Product Marketing Manager will need to work cross-functionality to shepherd key projects through the company prioritization and approval process, and support other business operation needs as required.

Requirements

4-year Bachelors degree in related field, or equivalent work experience
10+ years of brand management and/or product marketing management experience
Self-motivated and proactive
Ability to operate at an operational and strategic level
Strong business acumen, good judgment, attention to detail, objectivity, and accountability
Ability to think both analytically and creatively, making data-informed decisions
Ability to collaborate and communicate effectively in a matrixed environment
Ability to manage a large number of internal stakeholders
Strong interpersonal and influencing skills
Strong presentation development abilities

Responsibilities

Generate awareness and drive demand for Verisign’s TLDs and related services by developing unique and compelling messaging and supporting content and assets that clearly articulate the value propositions to target audiences and customers.
Develop and execute comprehensive launch plans for new products and feature enhancements.
Conduct competitive intelligence and primary and secondary research, and track industry news to stay abreast of the competitive landscape and identify opportunities.
Work collaboratively across multiple departments to gain understanding, buy-in, and approval of strategies and content to support go-to-market activities.