Sr Product Marketing Manager

Workday•Pleasanton, CA

2d•$127,000 - $225,500•Hybrid

About The Position

The Financial Management Product Marketing team is seeking a results-driven Sr. Product Marketing Manager to own the outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center. This role will also support Workday Decision Intelligence for Finance and our Financial Test Suite. In this role, you will lead product marketing for Workday Decision Intelligence for Finance —the foundation of our contextual data narrative and finance AI story. You will champion market adoption for next-generation AI agents and support upcoming partner launches. You will work closely with Product Management leadership, Sales, Solution Consulting, Customer Success, and Demand Generation to accelerate pipeline, improve win rates, and support partner channels.

Requirements

3–6+ years of product marketing experience within enterprise accounting, business intelligence (BI), data management, or ERP software.
Strong understanding of enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions.
Proven capability to operate as a strategic thinker while executing tactically on deliverables under tight timelines.
Demonstrated track record of leading cross-organizational launch plans and collaborating seamlessly across Product, Sales, and Marketing teams.
Excellent verbal, written, visual, and presentation skills, with a track record of creating compelling content for external audiences.

Responsibilities

Define and update product messaging for Accounting Center and the intelligent data core, tailored to CFOs, Controllers, FP&A leaders, and IT/data personas.
Clearly communicate Workday's finance AI story, highlighting how our intelligent data core and agentic solutions drive superior insights and learning.
Plan and execute launch strategies for next-generation AI agents, including the Financial Audit Agent and Financial Test Agent, ensuring clear pipeline and adoption metrics.
Support product pricing changes and major GTM transitions, including the evolution to ACC + Data Cloud.
Partner with Demand Gen to design marketing campaigns, website content, online ads, trade show presentations, and customer testimonials.
Create, maintain, and deliver high-impact collateral, including pitch decks, FAQs, white papers, demo narratives, data sheets, and competitive battlecards.
Proactively support direct sales and partner channels with product education, talk tracks, and use cases to elevate win rates in key financial sales cycles.
Drive outbound launch plans and marketing execution for strategic ISV integrations across key industries.
Conduct in-depth market research, customer interviews, and win/loss analysis to inform GTM execution and product roadmaps.
Develop targeted lifecycle messaging and communications to increase product utilization, safeguard Net Retention Rate (NRR), and drive expansion.