Sr. Product Marketing Manager

The Learning Internet Inc• US,

2d•$125,000 - $145,000•Remote

About The Position

As Learning.com sharpens its product strategy and market position, we are seeking a strategic Senior Product Marketing Manager to drive market-facing strategy for our products and solutions. This role sits within Product Management and serves as the connective tissue between product strategy and go-to-market execution, ensuring market evidence, buyer needs, product capabilities, and commercial priorities are translated into clear decisions, launches, messaging, and field readiness. The Senior Product Marketing Manager translates customer problems, buyer needs, competitive dynamics, product capabilities, and market opportunities into clear positioning, go-to-market strategy, launch readiness, sales confidence, and compelling market narratives that help districts understand why Learning.com matters and why digital literacy, AI literacy, and responsible technology readiness are urgent priorities. This is a high-ownership, cross-functional role that partners closely with Product leaders, Sales, Customer Success, Revenue Enablement, Regional Marketing, Marketing Services, and RevOps. This person will help define, refine, and operationalize repeatable go-to-market and product marketing frameworks that improve launch quality, message consistency, sales confidence, and post-launch learning. The right candidate will bring market-backed judgment, strong synthesis skills, concise communication, and the ability to turn ambiguity into clear direction that improves how we build, launch, sell, retain, and expand our solutions.

Requirements

5+ years of product marketing experience in B2B SaaS, EdTech, education technology, curriculum, public-sector software, or a comparable market
Proven ability to create positioning, messaging, go-to-market plans, product launch strategies, and sales enablement that improve market clarity and commercial outcomes
Strong market research, voice-of-customer, win/loss, competitive analysis, and customer insight skills
Ability to synthesize complex inputs from customers, prospects, Product, Sales, Customer Success, data, and the market into clear recommendations and usable artifacts
Experience partnering with Product Management to connect market problems, customer needs, competitive dynamics, and commercial opportunity to product and roadmap discussions
Experience partnering with Sales and Revenue Enablement to create sales tools, talk tracks, objection handling, demo narratives, and training that help teams sell value instead of features
Experience defining market categories, category narratives, or thought leadership strategies that influence buyer perception and market awareness
Strong strategic writing, storytelling, presentation, and executive communication skills
Ability to influence cross-functional teams without direct authority and constructively challenge ideas using market evidence and business judgment
Strong project management and prioritization skills, with the ability to manage multiple workstreams and create structure without overcomplicating the work
Ability to use data to evaluate product marketing effectiveness and make informed recommendations
Experience and overall curiosity in leveraging AI tools and resources to support more efficient and effective outcomes
Bachelor's degree in marketing, business, education, communications, or a related field preferred, or equivalent professional experience

Nice To Haves

Experience in K-12 EdTech or selling into districts, schools, state education agencies, or public-sector buying committees
Experience with digital literacy, AI literacy, computer science, instructional technology, curriculum, assessment, or student safety solutions
Experience building product marketing practices, launch systems, competitive intelligence programs, or messaging frameworks in a smaller or scaling organization
Experience helping define or shape emerging categories related to AI literacy, digital readiness, responsible technology use, or future-ready learning desired.

Responsibilities

Serve as a product marketing leader within the organization by establishing frameworks, influencing cross-functional discussions, and helping scale product marketing capabilities for growth
Define, refine, and operationalize repeatable go-to-market and product marketing frameworks that improve launch quality, message consistency, sales confidence, and post-launch learning
Lead the voice-of-customer, win/loss synthesis, market intelligence, and competitive intelligence operating rhythm, turning market signals into clear recommendations for product strategy, positioning, sales enablement, and go-to-market execution
Develop and maintain buyer personas, buying committee insights, buyer journey mapping, objection themes, and segment-specific messaging for district and school decision-makers
Create differentiated positioning, value propositions, proof points, and messaging frameworks that clearly articulate the urgent problem we solve, why it matters now, and why Learning.com is uniquely positioned to win
Lead go-to-market strategy for product launches and major initiatives, including helping define and refine launch frameworks, audience definition, launch tiering, readiness milestones, internal communications, sales enablement, success metrics, and post-launch learning
Bring market evidence, including win/loss patterns, buyer needs, competitive dynamics, customer adoption, and commercial signals, directly into product strategy and roadmap discussions, helping connect product investments to measurable business outcomes
Partner with Sales, Customer Success, Revenue Enablement, Regional Marketing, Marketing Services, and RevOps to drive internal adoption of messaging, improve field consistency, measure effectiveness, and refine positioning based on feedback and performance data
Build repeatable product marketing systems, including competitive battlecards, launch playbooks, messaging frameworks, product one-pagers, demo narratives, objection handling, sales talk tracks, internal FAQs, and recurring market intelligence reporting
Translate product capabilities into compelling market stories that connect to district priorities, including digital literacy, AI literacy, responsible technology use, career readiness, student safety, instructional efficiency, and measurable student outcomes
Support demand generation, customer retention, and expansion efforts by providing product messaging, campaign inputs, customer proof points, thought leadership themes, and clear segment-specific value propositions
Establish and monitor product marketing success measures, including launch readiness, message adoption, field feedback, competitive effectiveness, pipeline influence, expansion support, and post-launch performance
Use AI tools, customer data, and market insights to improve the speed, quality, and effectiveness of research, competitive monitoring, message testing, content development, and go-to-market execution