Sr Product Content Planner

Target • Minneapolis, MN

1d • Hybrid

About The Position

The Senior Product Content Planner drives the strategy, standards, and execution of product data and content experiences on Target.com. This role partners cross-functionally to ensure product detail pages (PDPs) are accurate, engaging, and optimized to improve the guest experience and key business outcomes including traffic, engagement, conversion, and SEO. This role blends analytics, content strategy, and project leadership to influence how content is planned, prioritized, and delivered across categories. Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.

Requirements

• Four-year college degree in business, marketing, editorial/creative, or related field (preferred)
• 3–5 years of relevant experience, with digital.
• Merchandising or e-commerce experience strongly preferred
• Strong analytical skillset with the ability to synthesize data into actionable insights
• Demonstrated experience working cross-functionally in a matrixed organization
• Proven project management skills, including prioritization, planning, and execution
• Confident decision-maker with the ability to influence and drive change
• Comfortable working in ambiguity and adapting quickly to evolving priorities
• Experience using analytical tools preferred (DOMO, Greenfield, Adobe Analytics)
• Proficiency in Excel and Microsoft Office Suite

Responsibilities

• Lead the development of Target.com content strategies, defining the appropriate mix of product data, editorial copy, imagery, size & fit, social, expert, and third-party content.
• Define and implement scalable content standards that align with strategic goals and category needs.
• Balance guest needs, brand standards, and operational feasibility when setting content requirements.
• Regularly analyze content performance, guest behavior, and competitive insights to inform data-driven recommendations and optimization strategies.
• Establish category-level expertise by translating analytics into clear opportunities that improve PDP performance and guest experience.
• Partner with analytics teams to define, track, and report on KPIs tied to content effectiveness.
• Collaborate closely with internal partners including Merchandising, UX, SEO, Creative, Legal, and Technology to align on priorities and execution.
• Manage relationships with external vendors and content providers to support content acquisition and performance goals.
• Influence without authority by clearly communicating insights, recommendations, and tradeoffs.
• Lead multiple initiatives simultaneously, setting work plans, timelines, and priorities to ensure on-time, high-quality delivery.
• Proactively identify risks, dependencies, and process gaps; drive solutions through structured problem-solving.
• Ensure consistent execution of content strategies across categories while adapting to evolving business needs.
• Deliver measurable improvements in product data quality and content depth that elevate the Target guest’s multichannel shopping experience.

Benefits

• medical
• vision
• dental
• life insurance
• 401(k)
• employee discount
• short term disability
• long term disability
• paid sick leave
• paid national holidays
• paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees