Sr. Product Marketing Manager, Content Marketing

Amazon • Culver City, CA

1d

About The Position

Amazon Music is an immersive audio entertainment service that deepens
connections between fans, artists, and creators. From personalized music
playlists to exclusive podcasts, concert livestreams to artist merch, Amazon
Music is innovating at some of the most exciting intersections of music and
culture. We offer experiences that serve all listeners with our different tiers
of service: Prime members get access to all the music ad-free in shuffle mode,
and top ad-free podcasts, included with their membership; customers can upgrade
to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs,
including millions in HD, Ultra HD, and spatial audio; and anyone can listen for
free by downloading the Amazon Music app or via Alexa-enabled devices. Join us
for the opportunity to influence how Amazon Music engages fans, artists, and
creators on a global scale.

We are looking for a creative, analytical and results-oriented Sr. Product
Marketing Manager to drive listener growth across Amazon Music's content
offerings. You will help build and launch high impact content launches, owning
campaign planning, cross-functional alignment, and execution to maximize
visibility and adoption across all customer touchpoints. This role will work
cross-functionally across Amazon teams, influencing and leading partners to
think big, invent and simplify, and deliver on project roadmaps.

A successful candidate for this role will be an independent, creative
problem-solver with great business acumen and the ability to lead multiple
projects simultaneously while managing competing deadlines. You will have
exceptional product marketing, communication, and stakeholder management skills,
with the ability to work independently under time constraints to deliver
results.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• 7+ years of managing stakeholders in cross-functional project experience
• 7+ years of product marketing experience driving go-to-market strategies and cross-functional campaign execution in consumer technology, entertainment, or digital media
• 5+ years of experience developing and launching scalable marketing frameworks across multiple product releases
• Demonstrated experience conducting customer research and translating insights into competitive positioning strategies
• Proven track record managing multi-channel global marketing campaigns that drive measurable adoption and engagement metrics
• 5+ Experience partnering with product teams to influence roadmaps and prioritize features based on customer impact and business outcomes
• Strong analytical capabilities with experience defining success metrics, tracking performance, and optimizing campaigns based on data
• 8+ years of product marketing experience in music streaming platforms, audio entertainment services, or subscription-based consumer products

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• 5+ years successfully developing creative marketing assets (video, social, owned channels) in partnership with design and creative teams
• Experience providing strategic copywriting direction and advocating for customer experience in UX design processes
• Track record establishing repeatable processes and mechanisms that scale across global markets and diverse customer segments
• MBA or advanced degree in Marketing, Business, or related field
• Deep understanding of music streaming industry dynamics, competitive landscape, and emerging trends in audio entertainment

Responsibilities

• Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches
• Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
• Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features
• Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music
• Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
• Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers
• Provide copywriting guidance
• Advocate for the optimal customer experience when working on UX design with product teams
• Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed