Sr. Content Marketing Manager

Authentic8

4d•$130,000 - $150,000•Remote

About The Position

Authentic8 is seeking a Senior Content Marketing Manager to lead their content strategy and execution. This role involves owning the company website, developing the editorial calendar, optimizing content for search engines and AI, and managing the content pipeline from ideation to asset creation. The manager will be responsible for briefing subject matter experts, editing content, and transforming it into various formats to reach target audiences across different channels. This position reports to the Head of Marketing, manages a Marketing Specialist, and collaborates with the Product Marketing Manager and other internal/external experts. The ideal candidate will leverage AI as a productivity tool, focus on performance metrics, and have a strong understanding of SEO and conversion optimization.

Requirements

7+ years of B2B content marketing experience, with significant time in a fast-paced startup or scale-up environment.
Experience managing and developing direct reports.
Direct experience owning a company website end-to-end, including working with internal operations and external developers.
Proven ability to build and manage an editorial calendar aligned to ICPs, use cases, and the full buyer journey.
Track record of orchestrating SME-driven content: briefing experts, editing drafts, and packaging expertise into ICP-facing assets.
Deep SEO fluency: technical, on-page, keyword strategy, and content architecture.
Working knowledge of AEO and GEO, with experience experimenting in AI answers.
Hands-on experience with AI tools for content repurposing, editing, and personalization.
Proven track record of measurable content wins (organic traffic lift, ranking improvements, conversion rate gains, or pipeline contribution).
Exceptional editing and copywriting skills.
Strong project management skills.
Ability to bring best practices and enhance current processes.
Comfortable with and confident pulling reports from tools such as Google Analytics, Google Search Console, Google Tag Manager, WordPress, Claude Code, SEMrush, Asana, Zoom, Google Workspace Suite, and Frontify content management system.

Nice To Haves

Treat AI as a force multiplier (not a novelty).
Obsess over performance metrics.
Love a good A/B test.
Get satisfaction from watching a bounce rate drop or a page climb the SERP.
Bring your best practices to the table and enhance current processes.
Confident to present those ideas to key stakeholders.

Responsibilities

Own the website (authentic8.com), including its performance, speed, and content roadmap across various pages.
Manage the content marketing roadmap and editorial calendar, aligned to Ideal Customer Profiles (ICPs) and the full-funnel buyer journey.
Identify content gaps and pitch new ideas based on ICP needs, competitive landscape, and search demand.
Prioritize content creation based on pipeline impact.
Orchestrate the content pipeline by briefing internal SMEs and external voices, managing draft intake, and editing content into publishable assets (blog posts, videos, case studies, etc.).
Partner with external designers, video producers, and editors to scale content output.
Ensure all content assets are interconnected and part of a buyer journey.
Manage and develop a Marketing Specialist responsible for the organic social program.
Ensure organic social efforts align with the content strategy and asset library.
Build the content function as a repeatable, high-output engine.
Integrate AI workflows to enhance team productivity.
Optimize content for SEO, Answer Engine Optimization (AEO), and General Engine Optimization (GEO).
Conduct keyword research for products and competitors.
Structure content for LLM scrapability and citation in AI answers.
Place third-party content to build authority.
Repurpose long-form content into multiple derivative assets (blog series, social media carousels, email sequences, etc.).
Optimize landing pages and CTAs for conversion at every funnel stage.
Conduct A/B testing on pages, headlines, offers, and creative.
Track content contribution to MQLs, opportunities, and revenue.
Distinguish bot/engine traffic from human intent.
Feed insights back into the content roadmap to optimize for conversion.