Technical Product Marketing, Content
About The Position
Exa is building the search engine for AIs and is looking for a Technical Product Marketing Manager to help developers discover Exa. The role involves owning organic discovery and driving it through a weekly cadence of technical content such as benchmarks, teardowns, implementation guides, and honest comparisons. The position requires reading code, calling APIs, running evaluations, and publishing work. Answer engine optimization is a key strategy, focusing on structuring content for model citation, covering relevant entities and questions, and measuring visibility in AI answers. This is an AI-first role, requiring the use of AI in research, drafting, and measurement loops, with the ability to articulate the human element. The role is based in San Francisco.
Requirements
- 4+ years writing technical content for developers at an API-first, infrastructure, or developer tools company.
- A public portfolio of written work.
- Proven taste in production values for content.
- Real developer credibility: ability to read code, call APIs, run benchmarks, and build small demos.
- A working thesis on answer engine optimization, backed by measured experience.
- Working knowledge of technical SEO fundamentals and content analytics.
- Proven AI builder mindset: experience shipping research and writing pipelines using LLMs, with judgment about human touch.
Nice To Haves
- A background in engineering, data science, or a quantitative field.
- Experience publishing benchmarks or evaluations, including handling criticism.
- Domain depth in search, retrieval, RAG, or agent frameworks.
- Multimedia range: video walkthroughs, conference talks, or livestreamed builds.
- Experience growing an organic channel from near zero at an early-stage company.
Responsibilities
- Own the weekly technical content engine, including a steady publishing cadence of technical content for engineers with a heavy emphasis on video: tutorials, benchmarks, architecture deep dives, comparisons, and release commentary.
- Own answer engine optimization, including entity coverage, structured content, citation-worthy source material, and the measurement of citation share across major models and assistants.
- Own the organic topic map, including which questions and keywords to target, the content architecture, and the internal linking and page strategy.
- Own the technical narrative for search, retrieval, and agents, focusing on how retrieval quality is measured and why agents need different search types.
- Own the reporting that connects content to pipeline, including organic sessions, signups, AI citation tracking, and deal influence.
- Design the AI-first production pipeline for content creation, from idea to published, technically accurate piece, focusing on automation.
Benefits
- Premium medical, dental, and vision coverage
- Monthly wellness benefit
- Monthly commuter benefit for SF team
- Reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum
- 16 weeks of fully paid parental leave for all new parents
- Lunch and dinner served daily
- Office stocked with snacks, coffee, and health supplements
- Fresh bread from a local bakery every morning
- Weekly milk tea deliveries
- Monthly picnics and parties
- Visa sponsorship for exceptional candidates
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
