Product Marketing Sr Lead, Content Strategy

Salesforce•Indianapolis, IN

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The company is looking for Trailblazers passionate about bettering business and the world through AI, driving innovation, and upholding Salesforce's core values. This role is for a Product Marketing Senior Lead with strong content strategy expertise, tasked with shaping the quality, distinctiveness, and impact of the company's blog, thought leadership, and broader content ecosystem. The ideal candidate is a technically fluent PMM who deeply understands AI and enterprise software and can translate that expertise into compelling, differentiated storytelling. This individual will act as a strategic storyteller, hands-on content creator, and editor, developing high-impact content, identifying unique angles, elevating overall quality, and ensuring content stands out in the rapidly evolving AI market. The role requires going beyond surface-level narratives by collaborating with subject matter experts, understanding competitive positioning, and uncovering the real story behind transformation, including product innovation, people, process, and operating model changes. A critical aspect of this position is driving measurable impact, focusing on how content attracts and grows an audience, increases engagement, and drives outcomes like subscriber growth, repeat readership, and conversion across channels. The Senior Lead will also leverage AI to accelerate content creation, generate new ideas, and build scalable tools (e.g., Gems, templates, workflows) to enable marketing teams to produce high-quality, editorial-grade content more efficiently.

Requirements

6–10+ years of experience in product marketing, content strategy, or editorial roles, ideally in AI, SaaS, or technical domains
Strong understanding of AI, software, or enterprise technology concepts
Demonstrated ability to write and publish high-quality, differentiated content that translates technical concepts into compelling narratives
Strong writing, editing, and storytelling skills
Proven ability to develop distinctive story angles
Proven ability to interview SMEs and extract meaningful insights
Proven ability to translate complex ideas into clear, engaging content
Experience incorporating competitive and market insights into content strategy
Ability to simplify complex topics into clear, engaging content
Experience working cross-functionally with product, marketing, and technical teams

Nice To Haves

Experience or strong interest in AI tools for content creation and workflow acceleration
Experience or strong interest in building scalable content systems (templates, prompts, frameworks)

Responsibilities

Write and develop original, high-impact content that translates complex AI and software concepts into clear, engaging narratives, compelling use cases, and differentiated positioning.
Develop a deep understanding of Salesforce products and platform capabilities to clearly articulate what makes our technology unique and why it matters in real-world scenarios.
Identify and develop distinctive story angles that highlight product innovation, real-world applications, customer value and outcomes, and the people and process changes required for transformation.
Develop and maintain an editorial calendar grounded in audience needs, product innovation, and market and competitive insights.
Actively monitor competitor and industry content to identify narrative gaps and opportunities and ensure Salesforce leads, not follows, in defining key topics and positions.
Interview subject matter experts, practitioners, and leaders to extract insights, lessons learned, and real-world nuance and uncover stories that go beyond surface-level success.
Author flagship thought leadership, guides, and long-form content that builds a repeat audience, feels editorial (not promotional), and positions Salesforce as a leader in AI and the Agentic Enterprise.
Use AI tools to generate and refine story ideas, accelerate drafting and iteration, and synthesize complex inputs from multiple stakeholders.
Build scalable tools such as Gems, prompt libraries, and templates that enable content creators to self-serve high-quality content and maintain editorial standards.
Create and adapt content across formats, including blog, video, social, and newsletters.
Identify how to tailor stories for different audiences, different channels, and different levels of technical depth.