Content Marketing Lead

Harman Becker Automotive Systems Manufacturing Kft • Novi, MI

4d • Hybrid

About The Position

We are looking for a Manager / Creative Director, Brand & Experience Design to help define how HARMAN Automotive communicates innovation through compelling visual storytelling and immersive brand experiences. You will lead creative initiatives that translate product innovation into emotionally engaging narratives, campaign concepts, and visual worlds . Working closely with Design, Marketing, and Product teams, you will help shape the creative direction for how our technologies are presented across campaigns, launches, digital platforms, and events. This role combines creative leadership, strategic thinking, and hands-on design direction .

Requirements

• 15+ years of experience in creative direction, brand design, or visual storytelling
• Experience developing campaign concepts, brand worlds, or visual storytelling systems
• Strong ability to translate technology and product features into compelling narratives
• Experience leading multidisciplinary creative teams
• Ability to balance strategic thinking with hands-on creative direction
• Excellent communication and stakeholder alignment skills
• Portfolio demonstrating strong creative vision and storytelling
• Experience leading or shaping high-impact creative work
• Ability to collaborate across global teams and disciplines

Nice To Haves

• Experience working with automotive, technology, or consumer electronics brands
• Experience building visual storytelling systems across multiple channels
• Experience with motion design, immersive experiences, or spatial storytelling
• Interest in AI-driven creative tools and emerging design workflows

Responsibilities

• Lead the creative vision for brand storytelling, Automotive Portfolio and product communication
• Develop visual worlds and campaign concepts that translate complex technologies into engaging narratives
• Define creative direction and content for the car.harman.com, social channels, events and sales enablement
• Define and evolve design languages for product launches, marketing content, and brand storytelling
• Guide multidisciplinary teams across visual design, motion design, and experience storytelling
• Partner closely with Marketing and Product teams to ensure creative work aligns with business strategy
• Help shape how HARMAN communicates innovation through clear, emotional, and memorable storytelling
• Mentor designers and help raise the creative bar across the organization
• Explore new creative tools and technologies to expand how we visualize experiences

Benefits

• Flexible Work Environment: Enjoy a flexible schedule within a global, collaborative culture
• Exclusive Discounts: Access employee discounts on Harman and Samsung products (JBL, Harman Kardon, AKG, and more)
• Professional Growth: Extensive training opportunities through HARMAN University’s academies for continuous development
• Recognition & Rewards: Participate in the “Be Brilliant” program to celebrate achievements and contributions
• Wellness Benefits: Competitive packages that promote well-being and work-life balance
• Inclusive Culture: Join a diverse workplace that fosters professional and personal growth in a supportive, collaborative environment

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees