Content Marketing Lead

Bunkerhill Health • San Francisco, CA

2d • Hybrid

About The Position

We’re hiring a Content Lead to build and own the content engine that defines Bunkerhill’s category in healthcare.
This is not a traditional content marketing role. You will not be handed a content calendar or asked to execute against pre-defined briefs. Your role is to take real customer and product signal and translate it into a consistent stream of high-quality content aligned with the core themes, narratives, and messages we want to drive as a company.
You will work closely with customers, forward-deployed engineers, and company leadership to extract insights and turn them into content across formats—case studies, thought leadership, social, webinars, video, and more. You will also own distribution, ensuring that what we produce shows up in the market and drives visibility.
We care less about hitting a fixed number of posts and more about building a repeatable engine that makes Bunkerhill feel present, relevant, and inevitable in this category.
This is a high-ownership role. You will define how content gets created, how it gets distributed, and how the system improves over time.

Requirements

• Demonstrated ability to create high-quality content that communicates complex ideas clearly
• Proven experience building or operating systems that improve content production, organization, or distribution
• Hands-on experience using AI tools to build workflows, automate processes, or meaningfully augment your output (not just drafting assistance)
• Strong organizational skills and ability to structure information across multiple domains (e.g., messaging, customer outcomes, content pipelines)
• Comfort working cross-functionally and interacting directly with external stakeholders (e.g., customers)
• Ability to operate with high autonomy in a fast-moving, ambiguous environment
• Willingness to travel as needed for customer engagement, on-site content development (e.g., interviews, video shoots), and occasional conferences or events
• SF-based, in-office 3+ days per week. We offer relocation!

Responsibilities

• Own end-to-end creation of content across formats: case studies, thought leadership, social, webinars, video, and more
• Work directly with customers to extract real outcomes and turn them into compelling, human-centered narratives
• Partner closely with forward-deployed engineers, founders, and internal teams to understand product developments, deployments, and real-world impact—and translate these into the right content formats (e.g., case studies, customer spotlights, thought leadership, launch narratives)
• Translate technical and operational work into clear, engaging, and credible content
• Maintain a high bar for storytelling, clarity, and usefulness—AI should assist your thinking, not replace it
• Design and build a repeatable content engine that connects company priorities, customer signal, content formats, and distribution channels
• Structure and maintain core narratives, customer outcomes, and product developments so they can be easily turned into content
• Build and operate AI-powered workflows that increase the speed, consistency, and scalability of content production
• Develop systems (e.g., content pipelines, repurposing engines, tracking systems) that reduce manual work and increase leverage
• Continuously improve how we go from raw inputs (calls, product updates, customer results) to published content
• Own distribution across channels (LinkedIn, blog, website, etc.) and determine the right cadence, channels, and formats based on what is most effective
• Repurpose core content into multiple formats to maximize reach and impact
• Define and prioritize the content roadmap based on company priorities, product momentum, and market opportunities
• Partner with leadership to shape voice and presence, especially for founder-led content
• Track performance at a high level and refine approach based on what resonates

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees