Content Marketing Manager
About The Position
Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc. Federato is the only AI-native platform that spans the full policy lifecycle and changes the way insurance work gets done. Better decisioning is built-in, not bolted on: insurers' unique portfolio goals, strategies, rules, and appetite are part of the workflow so underwriters win the right deals, faster. From the moment a submission hits an underwriter’s inbox, AI is put to work, triaging submissions with a focus on high-appetite business, delivering real-time feedback on the portfolio, and consolidating workflows into a single proven system. Federato drives better business outcomes. As a Content Marketing Manager, you will be responsible for creating and optimizing impactful content across multiple channels and audiences. You bring strong writing skills and a strategic mindset, with the ability to turn complex ideas into clear, engaging stories. Collaborating closely with marketing and go-to-market teams, you’ll help build brand awareness, educate our target audience, and drive inbound traffic.
Requirements
- 5+ years experience in a B2B content marketing role
- Familiarity with SEO principles
- Excellent writing and storytelling skills
- Strong critical thinking and problem-solving skills
- Enjoys working independently with little direct oversight
- Experience with or desire to learn about using generative AI in content marketing
Responsibilities
- Create compelling, high-quality content, including blogs, white papers, case studies, and social media content
- Partner with the Director of Content to execute the editorial calendar and accelerate content output
- Collaborate with SEO agency to review and approve/revise recommendations, ensure all blogs are SEO-optimized
- Work cross-functionally with internal subject matter experts to develop content that addresses various customer personas
- Manage social media calendar and posting
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
