Content Marketing Manager

Upland Software

5h

About The Position

Upland –
Right Answers and
Panviva
are
seeking a talented Content
Marketing
Manager
for
our B2B sales
lead
generation efforts to create compelling
blog posts, white papers,
case studies,
email campaigns,
event campaign
content,
social media content, and web copy. The
candidate's
primary
responsibility is to help us expand our digital footprint and drive more value
through online content and ensure that the company’s “push” campaigns are of the
highest standards.
This role helps explain complex knowledge management and AI concepts in a clear,
engaging way that connects with enterprise audiences across industries like
financial services, healthcare, telecom, and technology. We are ideally looking
for someone with a proven
track record
of producing pieces that increase
engagement and drive leads. This position requires
a high level
of creativity,
as well as the ability to use data-driven insights to write better material. The
successful candidate should also be detail-oriented, committed to meeting tight
deadlines, and have diverse experience writing B2B content in various
industries. Experience writing for SEO
and AEO
(AI SEO)
is a plus.
Preference will be given to those with a strong writing portfolio,
bachelor’s
degree
and relevant work experience. If you are a smart, hardworking
individual who is looking to build your skills and grow with an organization,
Upland
is the right company for you.

Requirements

• Bachelor’s degree required
• 3-4 years of experience in direct B2B digital content development strategies
• Must be authorized to work in the United States on a full-time basis for any employer

Nice To Haves

• Bachelor’s degree in English, Marketing, Journalism or related field
• Able to communicate with both a technical & non-technical audience
• Experience with CRM systems and/or online content management systems/project management tools a plus
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• Self-driven working style and ability to juggle multiple projects at a time
• At least three years of experience writing for a B2B audience
• Experience using WordPress or similar CMS platformspreferred

Responsibilities

• Create content marketing campaigns to drive leads and subscribers
• Own editorial calendar across blog, gated assets, customer stories, and SEO-driven content initiatives
• Use SEO best practices to generate traffic to our site
• Edit content created by others with the ability to convert highly technical content into something easy-to-understand and enjoyable to read
• Use AI tools to improve content efficiency while ensuring all outputs meet brand, compliance, and quality standards
• Collaborate with other departments, including the Sales team, product marketing, event marketing and demand generation, to create innovative content ideas
• Solid understanding of product marketing fundamentals, with the ability to translate technical features into customer-centric benefits and craft content that supports product positioning and market differentiation.
• Analyze clients’ and prospects’ feedback, to suggest new marketing and sales plans
• Generate campaign reports; analyze campaign effectiveness and communicate business results
• Other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees