CONTENT MARKETING MANAGER
About The Position
The Content Marketing Manager is a highly impactful role owning content strategy and execution across key organic channels, including blog, email/CRM marketing, social media, and video-first platforms. You will act as our brand storyteller, creating content that educates and influences B2G, B2B and public sector audiences, including county engineers, public works departments, and contractors. This role is focused on developing educational and performance-driven content that supports lead generation, nurtures prospects, and contributes to pipeline growth. Success in this role is measured not just by engagement, but by the ability to drive traffic, conversions, and qualified leads. The ideal candidate is both creative and data-driven, with the ability to think strategically while also executing content hands-on, including writing, filming, editing, and publishing content across platforms.
Requirements
- 3–5+ years of experience in content marketing, social media, or related roles
- Strong writing, editing, and storytelling skills across formats
- Proven ability to create and edit video and photo content for social and digital channels
- Experience filming and producing short-form video content (iPhone or camera-based)
- Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut, CapCut, or similar)
- Hands-on experience with HubSpot (or similar CRM/email platform)
- Strong understanding of social media platforms and content best practices
- Solid understanding of SEO, keyword strategy, and content optimization
- Excellent organizational, planning, and calendar management skills
- Self-motivated, proactive, and comfortable working in a fast-paced environment
Nice To Haves
- Experience creating content for B2G, B2B, technical, industrial, or public sector audiences preferred
Responsibilities
- Content Strategy Development
- Develop and manage a multi-channel content strategy aligned to business and marketing goals
- Identify high-impact content opportunities across blogs, email, social, website, and video channels
- Research industry trends and customer insights to inform content direction
- Partner with internal teams to ensure messaging aligns with brand positioning and growth initiatives
- Strategize a testimonial collection and production process
- Content Creation, Production & Management
- Own the full lifecycle of content production from ideation to distribution
- Create and maintain an editorial content calendar across all channels
- Write and edit high-quality:
- Email campaigns and nurture sequences
- Website and landing page content
- Blog articles and thought leadership pieces
- Capture and produce multimedia content, including:
- Filming short-form and long-form video content (on-site and in-field when needed)
- Taking photos for use across social, web, and marketing materials
- Editing and repurposing video content for social platforms (e.g., TikTok, Instagram Reels, Facebook, LinkedIn)
- Ensure all content is on-brand, optimized for SEO, and tailored to platform best practices
- Owned Channels (CRM, Social, Blog, Video)
- Maintain a consistent and strategic cadence across CRM, blog, and social media channels
- CRM & Email Marketing:
- Own and evolve email marketing strategy to drive engagement and conversions
- Build and optimize nurture campaigns and newsletters
- Organic Social Media:
- Develop and manage social media calendars
- Publish and optimize content across platforms
- Drive audience engagement and community growth
- Video & Short-Form Content:
- Create platform-native video content tailored to TikTok, Instagram, and LinkedIn
- Continuously test and iterate on content formats to improve engagement and reach
- Blog & Website Content:
- Create, edit, and publish SEO-driven blog and website content
- Align content with keyword strategy and inbound lead generation goals
- Performance Tracking & Optimization
- Define KPIs and track performance across content and channels
- Analyze metrics such as engagement, traffic, conversions, and lead generation
- Use insights to continuously refine content strategy and improve performance
- Cross-Functional Partnership
- Collaborate with in-house graphic designer, sales team, and leadership team to produce high-quality content
- Partner with internal subject matter experts (sales, technical, leadership) to develop compelling, credible content
- Support broader marketing initiatives including webinars, podcasts, digital ad campaigns, and brand-building efforts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
