Content Marketing Lead

NetFoundry

7d • $90,000 - $130,000 • Remote

About The Position

NetFoundry is seeking a strategic and execution-focused Content Marketing Lead to drive the planning, creation, and distribution of high-impact content across the customer journey. This role is central to transforming marketing from campaign-centric execution to a content-led growth engine. The Content Marketing Lead will shape how we tell our story, connect with our audience, and drive meaningful business impact through compelling, strategic content. They will drive our content-led growth—owning the messaging, narratives, and content systems that power demand generation, brand awareness, and customer engagement.
The ideal candidate blends is a strong writer with skills in storytelling, that understands how content fuels pipeline, and can lead cross-functional collaboration to deliver cohesive, high-performing marketing initiatives. The candidate MUST have 2+ years of full-time experience in Cybersecurity, must be a good writer, and have had responsibilities for planning and writing cybersecurity related marketing content.
This is a rare opportunity to help lead a fast-emerging category at the intersection of cybersecurity, networking and AI. You’ll help educate markets, shape industry conversations, and bring breakthrough technology to organizations that are actively searching for a better way to securely connect their most critical workloads.
As an early member of a growing marketing team, you will have significant ownership and the opportunity to build and run scalable campaigns and events. This role is ideal for someone who thrives in startup environments, and enjoys both strategy and execution.

Requirements

• 2+ years of full-time experience in the Cybersecurity industry
• Can share a portfolio of cybersecurity-related writing samples early in the interview process
• 3+ years of experience in content marketing, editorial, or related roles
• Strong writing, editing, and storytelling skills across formats
• Proven track record of building and executing content strategies that drive measurable business results
• Experience with social media content acquisition (e.g., acquiring raw content from SME stakeholders and marketing leadership) and leveraging social media tools (e.g., Hootsuite, ContentStudio) for campaign deployment
• Experience collaborating closely with sales teams and supporting pipeline generation efforts
• Demonstrated ability to leverage GenAI tools (Gemini, Claude) to enhance workflow efficiencies while maintaining “human in the loop” authenticity
• Advanced knowledge of WordPress ecosystem (pages / posts / custom content)
• Experience working cross-functionally in a fast-paced environment, where you’ve managed multiple projects and stakeholders simultaneously
• Ability to effectively manage workflows and content version control
• Ability to operate independently and effectively in startup environments

Nice To Haves

• 3+ years experience working in a startup environment?
• Familiarity with Zero Trust, networking security, or cloud security markets
• Familiarity with SEO best practices and content optimization tools
• Experience working with marketing automation and CRM systems (Hubspot)
• Familiarity with Adobe InDesign and ability to make basic text edits
• Familiarity with “writing for screen” vs. “writing for print” to assist with video productions

Responsibilities

• Develop and own the end-to-end content marketing strategy aligned with business and revenue goals
• Define core messaging, positioning, and editorial themes across target audiences and personas
• Build and manage a scalable content calendar across channels (web, blog, email, social, events, sales enablement)
• Partner with product marketing and demand generation to align content with campaigns and launches
• Lead the creation of high-quality content including blogs, whitepapers, case studies, social media posts, videos, webinars, website content, emails, press releases, award submissions, and campaign content.
• Translate technical concepts into clear, customer-focused messaging
• Develop thought leadership and storytelling aligned to brand voice
• Support product launches with content and messaging assets
• Ensure consistency in brand voice, tone, and messaging across all content assets
• Manage internal contributors and external agencies/freelancers as needed
• Optimize content for SEO, engagement, and conversion performance
• Define and execute distribution strategies across owned, earned, and paid channels
• Partner with demand generation to integrate content into campaigns and nurture flows
• Track, analyze, and report on content performance (traffic, engagement, conversion, pipeline influence)
• Continuously optimize content based on insights and data
• Work closely with Product Marketing, Sales, Customer Success, and Leadership to identify content needs
• Enable Sales with compelling content assets that support the buyer journey
• Align with brand and communications to ensure cohesive storytelling
• Establish scalable workflows, tools, and governance for content production and approval
• Maintain content repository and ensure accessibility across teams
• Drive operational efficiency and clarity in content development processes

Benefits

• Competitive Base, Variable and Equity compensation package
• Remote with flexible working hours
• Comprehensive health benefits (Medical, Dental, and Vision) with expanded well-being benefits
• Employer-paid Life, AD&D, Short-Term & Long-Term Disability
• 401K with company match
• Learning and Development Budget
• Paid Holidays
• Unlimited PTO
• Technology Stipend
• Internet Stipend
• SWAG Stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees