Content Marketing Intern

GoodRx

2d • $22 • Hybrid

About The Position

GoodRx is seeking a Content Marketing Intern to join our team for Summer 2026. This role is designed for a researcher and analyst who loves to dive deep and distill data and trends into actionable insights. Working closely with the Content & Engagement Marketing Manager and Lead Content Strategist, you will keep your finger on the pulse of all things social, especially health-tech, pulling trends, identifying competitive gaps and how to leverage those in our content. By the end of the internship, you will be an expert at turning analysis into a compelling narrative and advocating for how GoodRx’s content strategy can evolve and stand out in a crowded field.

Requirements

• Pursuing a degree in Marketing, Business, Communications, or a related field
• A deep curiosity for organic social media, specifically Instagram, TikTok, Facebook, YouTube, and LinkedIn
• Strong research and problem-solving skills, with the ability to turn data into strategic recommendations
• Highly motivated and flexible; you have the ability to prioritize proactively and pivot into different projects as needs evolve
• Excellent communication and writing skills, adept at distilling complex analysis into a compelling narrative
• Currently pursuing a Bachelor degree, to which you will return in Fall 2026.
• Expected Graduation date between May 2027 - June 2028
• Able to commit to full time internship program for 12 weeks during summer of 2026

Nice To Haves

• Previous internship experience or familiarity with social media management tools (e.g., Sprout Social, Sprinklr) and Google Workspace is a plus

Responsibilities

• Regularly research and surface trends in the organic social landscape for potential content creation
• Audit competitors’ (existing, new, and potential) organic social content and performance
• Create a matrix of GoodRx’s content pillars to use in competitor analysis
• Analyze competitor content using matrix, identifying differences in strategy, execution, and performance trends
• Synthesize findings into recurring insights reports, highlighting key learnings and recommendations
• Deliver a final presentation summarizing competitive insights and strategic recommendations to inform content planning
• Support the team on ad-hoc projects and social campaigns as needed

Benefits

• Medical, dental, and vision benefits are available to interns throughout the duration of the internship

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Number of Employees: 251-500 employees