Product Marketing Sr Lead, Content Strategy

Salesforce•Indianapolis, IN

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. They are seeking a Product Marketing Senior Lead with strong content strategy expertise to shape the quality, distinctiveness, and impact of their blog, thought leadership, and broader content ecosystem. This role is designed for a technically fluent PMM who understands AI and enterprise software deeply and can translate that expertise into compelling, differentiated storytelling that captures attention and keeps audiences coming back. You will operate as a strategic storyteller, hands-on content creator, and editor, personally developing high-impact content while also identifying unique angles, elevating overall quality, and ensuring their work stands out in a crowded and rapidly evolving AI market. You will go beyond surface-level narratives by working directly with subject matter experts, understanding competitive positioning, and uncovering the real story behind transformation—including the product innovation, as well as the people, process, and operating model changes required to make it successful. Critically, you will be responsible for driving measurable impact, not just producing content. You will think deeply about how content attracts and grows an audience, increases engagement, and drives meaningful outcomes such as subscriber growth, repeat readership, and conversion across channels. You will also leverage AI to accelerate content creation, generate new ideas, and build scalable tools (e.g., Gems, templates, workflows) that enable teams across marketing to produce high-quality, editorial-grade content more efficiently.

Requirements

6–10+ years of experience in product marketing, content strategy, or editorial roles, ideally in AI, SaaS, or technical domains.
Strong understanding of AI, software, or enterprise technology concepts.
Demonstrated ability to write and publish high-quality, differentiated content that translates technical concepts into compelling narratives.
Strong writing, editing, and storytelling skills.
Proven ability to develop distinctive story angles.
Proven ability to interview SMEs and extract meaningful insights.
Proven ability to translate complex ideas into clear, engaging content.
Experience incorporating competitive and market insights into content strategy.
Ability to simplify complex topics into clear, engaging content.
Experience working cross-functionally with product, marketing, and technical teams.

Nice To Haves

Experience or strong interest in AI tools for content creation and workflow acceleration.
Experience or strong interest in building scalable content systems (templates, prompts, frameworks).

Responsibilities

Write and develop original, high-impact content that translates complex AI and software concepts into clear, engaging narratives, compelling use cases, and differentiated positioning.
Develop a deep understanding of Salesforce products and platform capabilities to clearly articulate what makes their technology unique and why it matters in real-world scenarios.
Identify and develop distinctive story angles that highlight product innovation, real-world applications, customer value and outcomes, and the people and process changes required for transformation.
Develop and maintain an editorial calendar grounded in audience needs, product innovation, and market and competitive insights.
Actively monitor competitor and industry content to identify narrative gaps and opportunities and ensure Salesforce leads, not follows, in defining key topics and positions.
Interview subject matter experts, practitioners, and leaders to extract insights, lessons learned, and real-world nuance and uncover stories that go beyond surface-level success.
Author flagship thought leadership, guides, and long-form content that builds a repeat audience, feels editorial (not promotional), and positions Salesforce as a leader in AI and the Agentic Enterprise.
Use AI tools to generate and refine story ideas, accelerate drafting and iteration, and synthesize complex inputs from multiple stakeholders.
Build scalable tools such as Gems, prompt libraries, and templates that enable content creators to self-serve high-quality content and maintain editorial standards.
Create and adapt content across formats, including blog, video, social, and newsletters.
Identify how to tailor stories for different audiences, different channels, and different levels of technical depth.