Product Marketing Lead, Content Creation

Salesforce•Indianapolis, IN

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together, focusing on AI, innovation, and core values. They are seeking a Product Marketing Lead to bring the Agentic Enterprise to life through clear, differentiated, and high-impact content. This role is for a technically credible PMM who loves storytelling, understands how AI and enterprise systems work, can develop strong points of view, and translate that into content that stands out in a crowded market. You will create content across various formats, including blog, web, SEO, social, and events, developing stories that are not only easy to understand but compelling, memorable, and grounded in real-world application. While storytelling will be your primary focus, this role requires the flexibility to operate as a PMM, stepping into priority initiatives (e.g., Dreamforce, major launches) and applying your product knowledge and narrative skills where they are most needed. You will also be responsible for driving impact, not just output, tracking performance, learning what resonates, and continuously improving the quality and effectiveness of your work. AI will be an important tool in your workflow; you should be comfortable using it to accelerate idea generation, structure, and drafting, but equally focused on applying your own judgment, insight, and editorial voice to ensure every piece feels thoughtful, differentiated, and human.

Requirements

5+ years of experience in product marketing, technical content, or related roles in AI, SaaS, or enterprise software.
Strong writing and storytelling skills, with the ability to simplify complex concepts, develop clear, engaging narratives, and create content that stands out.
Solid understanding of AI concepts, enterprise software and platforms, and product positioning and differentiation.

Nice To Haves

Experience or interest in using AI tools to support content creation.
Experience or interest in multi-format storytelling (video, demos, social, etc.).

Responsibilities

Write and develop original content across various formats, including blog articles, web and SEO content, social content, and event-related content.
Translate complex AI and enterprise concepts into clear, engaging narratives, practical, useful insights, and stories that resonate with different audiences.
Go beyond surface-level narratives to uncover how systems are actually built, what decisions and tradeoffs were made, what worked, what didn’t, and what changed.
Conduct interviews with subject matter experts, product leaders, internal practitioners, and customers.
Build a deep understanding of Salesforce products and platform capabilities, and the broader AI and enterprise software landscape.
Incorporate competitive awareness into your work by understanding what others are saying, identifying gaps and opportunities, and developing content that is clearly differentiated.
Adapt stories across multiple channels and formats, including blog, video, social, and event content.
Identify new ways to capture attention, improve understanding, and increase engagement and retention.
Use AI tools to generate and refine story ideas, develop outlines and first drafts, and synthesize complex inputs.
Apply strong editorial judgment to refine and elevate AI-generated content, ensuring clarity, quality, and originality.
Step into priority initiatives (e.g., Dreamforce, major launches) and apply product knowledge and narrative skills where they are most needed.
Drive impact by tracking performance, learning what resonates, and continuously improving the quality and effectiveness of your work.