Image & Content Creation Specialist

Lakeshirts•Detroit Lakes, MN

1d•$17 - $19•Onsite

About The Position

Marketing matters here at Lakeshirts and visuals are at the heart of how we tell our story. From product photography to scroll-stopping content, we use imagery, design, and emerging tools like AI to show why Life's Better in a T-Shirt. We're looking for an Image & Content Creation Specialist to help create, refine, and elevate our visual content across channels. A core part of this role is ensuring our product imagery is consistently high quality and on brand, from precise image clipping to accurate color correction that brings our products to life. This is a hands-on role for someone who takes pride in the details and thrives in both execution and creation. Beyond production, we're looking for someone who brings an additional creative capability to the team, whether that's photography, video, design, or AI driven content creation, and can contribute to content, storytelling, and new ideas across channels. Throughout the year, the role will flex based on business needs. During key seasons the focus will be on high volume image production and image team support, which is the primary focus, and at other times it will shift toward broader content creation and experimentation. We are also actively exploring how AI can enhance our workflows, and this role will help push that forward. You'll work across marketing channels including social, email, catalogs, and sales tools, helping turn great products into compelling visual stories that support engagement and sales. This role partners with the broader marketing team to create and adapt visual content across channels, supporting both ongoing needs and seasonal initiatives. If you love creating, improving, and bringing ideas to life, hop on the t-shirt train. It's a pretty great ride. Schedule: Monday-Friday, 8am-4pm or 9am-5pm Onsite at our headquarters in Detroit Lakes Pay: $17-$18.50/hr

Requirements

Degree in Graphic Design, Photography, Visual Arts, Marketing, or related field, or 1–3 years of experience in a professional visual content, photography, or production-focused role
Strong proficiency in image editing, including image clipping and accurate color correction with a high attention to detail
Experience or interest in creating content for social platforms, with an understanding of visual trends
Creative capability in a variety of media such as photography, video, graphic design, and/or AI-driven content creation
Interest in exploring and applying AI tools to improve content creation workflows and output
Strong creative eye for color, composition, perspective, and layout
Highly organized with the ability to manage multiple priorities and maintain detailed asset workflows
Clear and effective communicator, both written and verbal
Willingness to assist Marketing Image Manager and the marketing team in a range of capacities
Comfortable working within a fast-paced, evolving environment and adapting to shifting priorities
Ability to contribute to and thrive within a collaborative, team-oriented culture
Must love dogs (we kinda like them and we hope you do, too)

Nice To Haves

Familiarity with project management tools such as Monday.com, Trello, Asana, or similar is a plus

Responsibilities

Own the preparation and execution support of photoshoots, including garment prep, product coordination, and prop organization to ensure efficient and high-quality output
Execute precise image clipping, retouching, and color correction to maintain accurate, consistent product imagery
Support and contribute to product photography and editing with a focus on lighting, color accuracy, and consistency
Export, organization, and maintenance of image and video assets following established systems and standards
Maintain and update assets within garment and image management systems, ensuring accuracy and accessibility
Partner closely with the Marketing Image Manager and broader marketing team to ensure smooth workflows from shoot preparation through final asset delivery
Create and contribute to social-first photo and video content for platforms such as Instagram, TikTok, and other channels
Capture lifestyle, behind-the-scenes, and in-the-moment content during photoshoots, events, and day-to-day production
Edit short-form video and visual content optimized for digital and mobile platforms
Adapt existing imagery into engaging content across social, email, and other channels
Ensure all content aligns with brand voice, visual standards, and campaign objectives
Collaborate cross-functionally with Marketing and other teams to execute brand and marketing initiatives
Explore and apply AI tools to improve content creation workflows, efficiency, and output quality
Identify opportunities to streamline image production and content processes through new tools or approaches
Contribute ideas that expand the team's creative capabilities and overall content output
Adapt focus based on seasonal business needs, shifting between high-volume image production and broader content creation and creative support

Benefits

Guided by our value of meritocracy, we offer a compensation package that reflects your unique skills, talents, and contributions. You are not just a number-your success, ideas, and efforts directly shape your growth and earning potential, empowering you to take your career to the next level. And there is an option to be paid daily!
From health and life insurance to voluntary benefits like dental, vision, short-term/long-term disability, and critical illness & accident coverage, we've got you covered; benefits kick in the first of the month following 60 days of full-time employment
Enjoy up to 22 paid days off during the first year because we know life happens outside of work & we want you to be able to enjoy
When we win, you win
Our 401(k) program helps you plan for the future
At our HQ in Detroit Lakes, enjoy hot breakfast, lunch, and snacks from our subsidized cafeteria
Bring your furry friend to work, because we believe dogs just make everything better
Whether it's jeans, tees, and flip flops- we believe comfort fuels creativity, and we offer an employee merchandise discount to keep you & your family well-stocked
Because we understand the importance of work-life balance
We make work fun; we believe in teamwork, giving back to our communities and doing what we love with great people, and always rocking a t-shirt, a hat, and some cool socks