Sr National Account Manager Natural Foods

LotusBakeries • San Francisco, CA

17d

About The Position

The Sr. National Account Manager (NAM) is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. The role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spending and promotional planning. The ideal candidate takes an entrepreneurial approach to managing existing and new accounts and has experience calling on major retailers at the headquarters level, including UNFI, KeHE, Whole Foods, Sprouts, and other natural and specialty retailers. The Sr. NAM is part of the Lotus Bakeries Natural Foods U.S. Sales team and reports to the Head of Sales - Natural Food US.

Requirements

• At least 6 years of progressive CPG experience; food experience is a plus.
• Understanding of U.S. retail markets, with experience managing distributor partners and key retailers across the Natural/Specialty and Grocery channels.
• Experience calling on major retailers at the headquarters level; relevant customers include UNFI, KeHE, Whole Foods, Sprouts, and other natural or specialty retailers.
• Solid financial acumen to assess and determine the viability of commercial proposals.
• Strong planning, forecasting, trade management, and customer management skills, with excellent attention to detail.
• Experience utilizing and analyzing syndicated data such as Nielsen, IRI, and SPINS, and applying it to build compelling sales presentations.
• Ability to travel as necessary for customer meetings and conferences.
• Proven business development track record and a passion for growing the business and selling in innovation.
• Strong computer skills, including elevated proficiency in MS Office, specifically PowerPoint and Excel.

Nice To Haves

• Food industry experience.

Responsibilities

• Own annual sales targets and business plans for assigned accounts.
• Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to support strong execution and long-term growth.
• Conduct store visits as needed to assess in-market performance, identify areas for improvement, and ensure execution of trade initiatives.
• Manage account profitability and trade spending, ensuring efficient allocation of promotional dollars within assigned accounts.
• Collaborate with Category on analyzing and interpreting monthly data and sales trends at assigned accounts.
• Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
• Develop and execute customer-specific strategies and manage promotional planning across assigned accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed