Sr. Marketing Specialist

arrivia. Go far in the travel industry.•Scottsdale, AZ

About The Position

At arrivia, we are passionate about making travel experiences unforgettable. As a global leader in the travel industry, we are seeking a highly skilled Senior Email Marketer to join our dynamic team. This role is designed for a strategic professional who can own the lifecycle of our email programs, differentiating this position from our broader marketing roles through a laser focus on automation, deliverability, and high-conversion messaging.

Requirements

5+ years of dedicated marketing experience, with a proven track record of managing large-scale email programs.
2–5 years of hands-on experience with Marketo or a comparable marketing automation suite is required.
Strong ability to translate raw data into actionable marketing strategies and executive-level reporting.
Exceptional copywriting and verbal skills, with the ability to craft compelling narratives that resonate with a global audience.
Proven ability to work effectively in a cross-functional environment, building strong relationships across departments and time zones.

Responsibilities

Design, build, and optimize complex automated journeys and promotional email flows across multiple platforms (e.g., CMS, Marketo) to drive member engagement and long-term loyalty.
Rigorously analyze campaign performance and A/B test results to identify trends, improve open and click-through rates, and maximize ROI.
Develop sophisticated targeting strategies based on member behavior, demographics, and preferences to deliver hyper-personalized travel experiences.
Serve as a subject matter expert in Marketo (or similar enterprise automation tools), streamlining workflows and implementing best practices for technical execution.
Partner with sales, operations, and creative teams to ensure email initiatives align with global business objectives and provide a seamless customer journey.
Continuously audit and refine existing email touchpoints, introducing innovative solutions to reduce friction and enhance the member experience.