Sr. Marketing Specialist

arrivia • Scottsdale, AZ

10h

About The Position

At arrivia, we are passionate about making travel experiences unforgettable. As a global leader in the travel industry, we are seeking a highly skilled Senior Email Marketer to join our dynamic team. This role is designed for a strategic professional who can own the lifecycle of our email programs, differentiating this position from our broader marketing roles through a laser focus on automation, deliverability, and high-conversion messaging.

Requirements

• Email Expertise: 5+ years of dedicated marketing experience, with a proven track record of managing large-scale email programs.
• Automation Proficiency: 2–5 years of hands-on experience with Marketo or a comparable marketing automation suite is required.
• Analytical Mindset: Strong ability to translate raw data into actionable marketing strategies and executive-level reporting.
• Strategic Communication: Exceptional copywriting and verbal skills, with the ability to craft compelling narratives that resonate with a global audience.
• Team Leadership: Proven ability to work effectively in a cross-functional environment, building strong relationships across departments and time zones.

Responsibilities

• Architect High-Impact Campaigns: Design, build, and optimize complex automated journeys and promotional email flows across multiple platforms (e.g., CMS, Marketo) to drive member engagement and long-term loyalty.
• Data-Driven Optimization: Rigorously analyze campaign performance and A/B test results to identify trends, improve open and click-through rates, and maximize ROI.
• Advanced Segmentation: Develop sophisticated targeting strategies based on member behavior, demographics, and preferences to deliver hyper-personalized travel experiences.
• Platform Mastery: Serve as a subject matter expert in Marketo (or similar enterprise automation tools), streamlining workflows and implementing best practices for technical execution.
• Strategic Collaboration: Partner with sales, operations, and creative teams to ensure email initiatives align with global business objectives and provide a seamless customer journey.
• Lifecycle Innovation: Continuously audit and refine existing email touchpoints, introducing innovative solutions to reduce friction and enhance the member experience.

Benefits

• Travel Perks: Enjoy unlimited PTO and exclusive discounts on member travel packages.
• Growth Opportunities: Be part of a rapidly evolving global company with a clear path for professional advancement.
• Global Impact: Collaborate with a diverse, international team to create world-class travel experiences.
• Collaborative Culture: Work in a supportive environment where data-backed ideas are valued and innovation is encouraged.
• Competitive Benefits: A comprehensive compensation package, including premium health and wellness benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees