Sr. Marketing Specialist

RightNow Media•Mckinney, TX

30d•$65,000 - $70,000•Onsite

About The Position

RightNow Media is looking for a Sr. Marketing Specialist to join our Retention Marketing team in McKinney, TX. You'll be responsible for how we stay connected to the people already using RightNow Media, building the email campaigns and lifecycle journeys that help them find content worth watching and keep coming back to it. You'll also shape how our streaming libraries are organized, so the right content surfaces at the right moment. If you like turning audience data into a plan and then building that plan yourself, this role gives you both halves.

Requirements

Strong project management and time management skills, with ability to keep track of multiple initiatives, meet deadlines, and clearly communicate expectations and status updates
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization and across various cultures
A proactive self-starter mindset with the ability to work effectively in a fast-paced environment independently and as part of a team
Comfort pulling and interpreting data
A positive, team player attitude with strong oral and written communication skills
Strong copywriting and editing abilities with high level of attention to detail
Bachelor’s degree in marketing or related field
4+ years in marketing, including 3+ focused on email or lifecycle
Experience building segmented campaigns and journeys, not just one-off emails
Hands-on experience with a marketing automation platform (we use Braze)
Thorough understanding of branding, marketing, and consumer behavior

Responsibilities

Lead and support a variety of marketing initiatives, including but not limited to: Email & Lifecycle Strategy
Partner with the Director of Retention Marketing to shape lifecycle strategy and own the execution end to end.
Build campaigns and journeys that drive engagement, content consumption, adoption, and retention
Turn the strategy into an actionable plan: audience, messaging, timing, cadence, CTAs, success metrics
Maintain the email calendar and segmentation strategy
Campaign & Content Coordination
Stay on top of upcoming content, product initiatives, and marketing priorities
Connect content opportunities to email and lifecycle campaigns
Provide guidance and support to other Retention Marketing team members with the messaging, audience, and content context they need
Analytics, Testing & Optimization
Analyze campaign performance and turn data into recommendations
Run tests across messaging, segmentation, timing, and cadence
Build recurring reporting that shows the team what's working
Cross-Functional Collaboration
Partner with content, design, product, growth, and customer success teams
Be a champion for the communications strategy, sharing insights and communicating clearly to other stakeholders
Bring a customer-first lens to marketing planning