Sr. Marketing Manager

Ascensia Diabetes Care•Parsippany, NJ

1d•Remote

About The Position

The Sr. Marketing Manager is responsible for shaping the Rx/Contracted businesses strategy and translating it into actionable, insight-driven marketing programs across multiple channels. The role will be responsible for driving portfolio market share and volume growth in support of contract wins and positions, as well as optimizing all target engagement. In addition to strategic leadership, this role plays a central role in product launch planning and lifecycle management across the portfolio. This position also partners cross-functionally with sales, digital, and market access teams to deliver cohesive go-to-market strategies and impactful field support, ensuring the Rx portfolio is competitively positioned and effectively activated in market.

Requirements

Bachelor’s Degree is required
10+ years of digital marketing, brand marketing or integrated marketing roles is required.
Proven ability to develop and execute full‑funnel marketing campaigns (3rd party promotional vendors, SEO, and CRM).
Strong understanding of digital ecosystems, consumer/HCPs, and engagement optimization.
Experience contributing to brand strategy and aligning tactical plans to business objectives.
E xperience with programs aimed at influencing pharmacists at point of adjudication.
Hands-on experience with CRM marketing, including campaign briefing, deployment oversight, and performance tracking.
Familiarity with pharmacy (e.g., Medicare Part B), and HCP marketing channels.
Demonstrated experience managing external agencies and vendors (media, SEO, influencer).

Nice To Haves

Master’s Degree is preferred.
Experience in healthcare, OTC, consumer health, or regulated industries preferred.

Responsibilities

Responsible for all strategic development of Rx portfolio, inclusive of messaging, claims development, targeting strategy and tactics with HCPs and Pharmacists
Lead all annual brand planning efforts for Rx/Contracted business
Partner with Managed Care and FFS Sales to support those relationships and help pull through related volume.
Work with Sr. Brand Manager to align on strategy for all CASH-related promotional activities, including paid media, SEO and consumer marketing.
Lead the development and execution of all tactics supporting the CASH/OTC strategy, including full‑funnel consumer media campaigns, SEO, and internal digital e‑journeys, and optimization of consumer engagement pathways.
Ownership of day-to-day management of all vendors (paid, SEO, influencer), inclusive of status calls, QBR organization and all relevant performance reporting
All contracting and related activities for vendors associated with BGM CASH promotion
Partner with the Sr. Brand Manager to craft and execute organic social media strategy, including content development, executional oversight, community management partnership, and performance reporting
Support launch planning and execution for new products, collaborating cross functionally to ensure readiness and alignment with market strategy.
Manage and maintain all portfolio changes, including launches, changes and any EOL projects
Partner with marketing team member(s) to set forecasts for all Free Goods meters
Provide marketing support to the BGM Access and FSS sales teams, including creating or updating materials, messaging, training assets, and promotional tools.
Partner with the Digital/CRM team as the marketing lead for BGM CRM initiatives, including campaign briefing, deployment oversight, consumer experience optimization, and performance measurement.
Covers Pharmacy (Med Part B, etc), HCP (CNC, etc) and all other campaigns launched via internal CRM
All other duties as assigned.