Sr. Marketing Manager

BrassCraft Manufacturing Company • Novi, MI

4d

About The Position

The Sr. Marketing Manager owns the development and execution of the marketing strategy for the business, driving profitable growth, strengthening brand presence, and improving customer engagement. This role serves as a strategic business partner to sales, product management, and engineering to bring products to market, influence go-to-market priorities, and support ongoing product performance across key channels. The Sr. Marketing Manager translates technical capabilities into compelling customer value propositions and leads marketing initiatives that support revenue growth, market share expansion, and customer satisfaction. This role also oversees content development, agency, and vendor partnerships, and marketing performance while ensuring alignment with commercial objectives and overall business priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 10 years of progressive experience in marketing.
• Minimum of 3 years of experience leading direct reports and agency partners, and cross-functional initiatives
• Experience owning marketing strategy across product lines, channels, or customer segments.
• Experience developing and executing marketing programs, campaigns, product launches, and sales enablement initiatives.
• Experience managing budgets, performance metrics, and marketing investments tied to measurable business outcomes.
• Strong written and verbal communication skills, including the ability to simplify technical concepts into clear, customer-focused messaging.
• Demonstrated strategic thinking skills with the ability to align marketing priorities and plans to business goals and commercial outcomes.
• Strong business acumen and understanding of revenue drivers, market dynamics, and customer needs.
• Executive presence with the ability to influence senior stakeholders and drive alignment across functions.
• Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders.
• Ability to use data, market insights, and performance metrics to inform decisions and improve results.
• Customer-focused mindset with the ability to translate customer needs into relevant marketing strategies, messaging, and value propositions.
• Results-oriented leadership style with accountability for execution, measurable outcomes, and continuous improvement.

Nice To Haves

• Master’s degree in Marketing, Business Administration, Communications or a related field.
• Experience in manufacturing
• Experience in plumbing or building products industries

Responsibilities

• Own and lead the business’s integrated marketing strategy, campaigns, and product launch activities
• Serve as a strategic business partner to sales, product management, engineering, and other functions to shape go-to-market strategies, messaging, and commercial priorities for the business
• Lead the creation and execution of marketing assets across channels, including digital content, printed collateral, product literature, trade show materials, presentations, and customer-facing communications
• Own digital marketing activities, including web content, social media, and other online channels, to strengthen brand awareness and support demand generation, and improve customer engagement
• Lead channel marketing initiatives and develop tools and programs that enable wholesalers, retailers, and other partners
• Translate product features, technical information, customer insights, and market data into clear, customer-focused marketing content, sales support materials, and communications
• Translate market trends, customer needs, competitor activity, and campaign performance into actionable strategies and recommendations that improve business results and inform marketing priorities
• Own marketing budgets, annual operating plans, project timelines, and performance metrics to ensure initiatives are delivered on time, within budget, and with measurable business impact while setting priorities across the marketing function
• Ensure brand consistency across materials, campaigns, and communications while protecting and strengthening brand standards, and market positioning for the business
• Lead and optimize relationships with external partners, agencies, and vendors to support marketing initiatives and overall marketing effectiveness
• Lead and develop marketing team members, fostering a high-performing team environment and strengthening marketing capability across the team
• Lead the strategic and operational direction of the marketing function for the business, establishing priorities, annual plans, and resource allocation in alignment with commercial objectives

Benefits

• Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior