Sr. Manager, Marketing

Taco Family of Companies•Cranston, RI

21h•Hybrid

About The Position

As a family-owned and operated company, we feel a special obligation to the employees who comprise our Taco family. We are committed to offering employees access to the tools necessary to live long and productive lives. We strive to instill in all of our employees: A positive mental attitude that helps us to be a leader in the industry A commitment to building strong relationships, both inside and outside the organization A desire to learn, grow, and contribute to moving our strategy forward A need to create and to innovate. The Senior Marketing Manager leads and elevates the marketing efforts of Taco. This role requires a deep understanding of B2B marketing, technical product positioning, and the ability to translate complex solutions into compelling value propositions. As a senior leader on the marketing team, this role helps to drive brand awareness, lead generation, and customer loyalty for our HVAC product lines. This role also leads the Taco trade show, social media, and public relations strategies to strengthen brand visibility, customer engagement, thought leadership, and industry reputation across all marketing channels.

Requirements

Bachelor’s degree in marketing, communications, engineering, or a related field required; MBA or technical background is a plus
7+ years of progressive experience in B2B marketing, preferably within HVAC, manufacturing, or a related technical industry.
Deep understanding of HVAC systems, customer segments (contractors, distributors, engineers), and market dynamics
Demonstrated success in developing and executing strategic marketing plans
Excellent project management, communication, and cross-functional collaboration skills
Proficiency in digital marketing tools (e.g., Salesforce and digital management tools (e.g., Asana)
Experience in managing trade show logistics and field marketing initiatives
Experience developing and managing B2B social media strategies across platforms such as LinkedIn, Facebook, X and Instagram
Experience leading public relations initiatives, media engagement, and corporate communications programs
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Thorough understanding of branding, marketing, and trade show management
Strong project management skills with a demonstrated ability to work cross-functionally and to influence stakeholders within and external to the organization
Proven experience managing external vendors and production budgets
Knowledge of key performance indicators (KPIs) and marketing techniques for event management
Demonstrated ability to lead others by influence
Ability to think creatively to achieve objectives
Ability to meet deadlines under pressure
Excellent communication and negotiation skills

Nice To Haves

MBA or technical background is a plus

Responsibilities

Develop and execute end-to-end marketing strategies that support business growth across residential, commercial, and industrial HVAC segments
Create compelling product positioning and messaging that resonates with contractors, distributors, engineers, and end-users
Lead integrated marketing campaigns across digital, print, tradeshows, email, and partner channels
Collaborate closely with Product Management, Engineering, and Sales to align marketing initiatives with product launches, market demands, and sales goals
Oversee the development of sales tools, product catalogs, brochures, case studies, and technical collateral
Manage the company’s presence at key industry events and trade shows (e.g., AHR Expo, regional HVAC conferences)
Oversee the creation and management of social media content calendars, campaign messaging, and channel performance analytics
Lead public relations initiatives including media outreach, press releases, thought leadership opportunities, award submissions, and industry partnerships
Analyze and report on campaign performance, lead generation effectiveness, and ROI to drive data-driven decisions
Stay current on HVAC industry trends, competitive landscape, regulatory changes (e.g., SEER standards), and customer pain points
Manage vendor relationships, including creative agencies, print houses, and digital partners
Coach and mentor junior team members to build a high-performing marketing department
Evaluates team members to identify strengths and opportunities for improvement; collaborate on development actions and ensure resources necessary to complete actions
Cascades relevant and appropriate information about the company and department effectively and in a timely manner
Coaches and mentors for skill and knowledge development
Executes necessary responsibilities of team during absences or alternate engagement
Ensures team adheres to company policies, practices and department standards
Assigns actions and ensure completion
Reviews work quality and provides feedback and guidance to team