Sr. Marketing Manager

Horseshoe Bay Resort•Denver, CO

40d•$95,000 - $110,000•Onsite

About The Position

Populus is seeking a Sr. Marketing Manager to lead the day-to-day marketing efforts for one of the country's most distinctive hotels. This role is highly collaborative, operating at the intersection of brand, culture, and commercial performance. The Sr. Marketing Manager will report to both the on-property Director of Sales and Marketing and Crescent’s Corporate Marketing Director, serving as the senior on-property marketing lead for Populus Denver. This individual will be the primary day-to-day marketing liaison to the Denver-based Urban Villages ownership marketing team. The role is responsible for translating brand, ownership, operator, and commercial priorities into a cohesive, integrated property marketing plan and ensuring its disciplined execution across internal teams and external agency partners. The ideal candidate can seamlessly transition between revenue meetings, creative reviews, developing local partnerships, and evaluating campaign performance. This position will protect what makes Populus distinctive while contributing to new strategies for awareness, demand, loyalty, and revenue generation.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field, or equivalent professional experience.
7+ years of progressive marketing experience within lifestyle hospitality, luxury, travel, design, food and beverage, or culturally relevant consumer brands.
Demonstrated experience connecting brand and creative work to measurable commercial outcomes.
Experience managing marketing budgets, agencies, vendors, timelines, and cross-functional initiatives.
Strong working knowledge of digital marketing, social media, CRM/email, PR, content, paid media, and performance reporting.
Strong creative judgment with the ability to evaluate photography, copy, design, campaigns, partnerships, and brand experiences.
Ability to operate independently while collaborating effectively across property, corporate, ownership, and agency teams.
Genuine curiosity about sustainability, design, food and beverage, culture, and community.
Demonstrated experience leading integrated marketing plans across multiple channels and business lines, ideally including hotel rooms, F&B, events, and local-market programming.
Demonstrated experience managing external advertising and marketing agencies, including briefing, scope management, creative evaluation, budget oversight, performance measurement, and accountability for results.
Demonstrated experience owning and managing meaningful marketing budgets, including forecasting, pacing, reconciliation, performance analysis, and investment optimization.
Prior people-management experience, including direct responsibility for coaching, developing, prioritizing work, and managing the performance of direct reports.

Nice To Haves

You’re equally comfortable in a budget review and a creative review.
You understand that a great hotel brand is built through hundreds of decisions, not a campaign alone.
You have a point of view on design, culture, hospitality, and storytelling, but you’re just as interested in whether the work drove bookings, covers, traffic, or revenue.
You’ve helped build, launch, or evolve something rather than simply maintaining a playbook someone else handed you.
You’re curious about Denver and want to participate in the city rather than market to it from the sidelines.
You care about sustainability because you believe business can be a force for something better, and you understand that credibility comes from substance rather than claims.
Most importantly, you know how to bring people together. You collaborate, ask good questions, give clear direction, and understand when to lead from the front and when to make someone else’s idea better.

Responsibilities

Own the day-to-day execution of the property’s annual marketing strategy, calendar, and budget against revenue, occupancy, F&B, and ownership objectives.
Manage marketing performance to approved budgets, including ongoing forecasting, invoice and spend oversight, variance management, and recommendations to reallocate investment based on business needs and demonstrated performance.
Partner closely with Revenue Management and Sales to identify need periods, demand opportunities, offers, and campaigns across rooms, restaurants, bars, and events.
Track marketing performance and translate results into clear recommendations, identifying what is working, what is not, and where investment should shift.
Establish and monitor clear KPIs across paid, owned, earned, CRM, social, partnerships, programming, rooms, and F&B marketing, connecting marketing activity to measurable commercial outcomes and return on investment.
Manage agency coordination and vendor relationships, ensuring scopes, budgets, timelines, and deliverables remain accountable to business objectives.
Lead and hold accountable external advertising, media, digital, PR, social, creative, and other specialty agency partners as applicable, providing clear briefs and direction, evaluating recommendations and work product, monitoring performance against scope and budget, and ensuring agency activity is integrated against property and ownership priorities.
Prepare marketing updates, reporting, and recommendations for hotel leadership, Crescent, and ownership.
Serve as a day-to-day steward of the Populus brand, ensuring every expression of the property feels intentional, distinctive, and unmistakably Populus.
Guide creative execution across photography, video, social, email, digital, collateral, partnerships, programming, and campaigns.
Build and manage the property’s content calendar, identifying the stories, people, experiences, and cultural moments worth amplifying.
Partner with PR, social, digital, and creative agencies to turn those stories into meaningful earned, owned, and paid exposure.
Identify opportunities for Populus to participate in larger conversations around hospitality, architecture, food, sustainability, design, and Denver culture.
Help develop signature programming and activations that give people a reason to visit Populus beyond an overnight stay.
Partner closely with the Environmental Stewardship Team to translate the hotel’s environmental commitments into tangible guest experiences and compelling storytelling.
Build meaningful relationships with Denver’s artists, chefs, farmers, makers, nonprofits, cultural organizations, businesses, and civic community.
Develop partnership opportunities that increase relevance and reach to support rooms, F&B, events, community engagement, and earned media.
Serve as a connective tissue between departments, bringing marketing into operational conversations early, ensuring important property moments have the strategy, creative support, and lead time necessary to succeed.
Serve as the primary on-property marketing partner to Urban Villages’ Denver-based ownership marketing team, maintaining consistent communication and visibility into property priorities, performance, campaigns, programming, agency activity, budgets, and emerging opportunities. Ensure property-level execution remains aligned with the broader Populus brand strategy, standards, and portfolio priorities established by ownership.
Balance long-term brand building with the immediate commercial needs of a working hotel.
Manage, coach, and develop direct reports as the property marketing team evolves, establishing clear priorities, accountability, performance expectations, and professional development opportunities while building a high-performing and collaborative marketing function.
Effectively navigate the owner/operator relationship, understanding when decisions sit with property leadership, Crescent, or ownership and proactively bringing the appropriate stakeholders into planning and decision-making.