Sr. Marketing Manager, Orthodontics

Envista Holdings Corporation•Quakertown, PA

1d•$115,100 - $140,700•Hybrid

About The Position

The Sr. Marketing Manager, Orthodontics will own DEXIS’s North American orthodontic marketing strategy for a strategic growth initiative, from development through execution and optimization, in partnership with a sister operating company. The role turns business, customer, market, competitive, and clinical insights into differentiated positioning, messaging, integrated content, and programs that strengthen brand awareness, drive adoption, and support commercial growth. The manager leads cross-functional execution and partners with clinical thought leaders and industry influencers to create credible, customer-centered stories and programs for orthodontic audiences. Responsibilities include setting shared objectives and ways of working with the sister company; collaborating with product, sales, clinical education, communications, digital, regional marketing, and agency partners; developing campaigns and content across channels; and managing expert and influencer relationships. The role also defines and monitors performance measures, optimizes programs, and manages budgets, agencies, timelines, approvals, and deliverables. The position is based in a remote or standard office environment, with the employee required to work in the Quakertown, Pennsylvania office four days per week. It requires up to 20% overnight travel for customer visits, trade shows, dealer meetings, clinical expert engagements, meetings with the sister operating company, and other business events.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 7 years of progressive marketing experience, with demonstrated success owning strategy and leading integrated execution.
Strong expertise in messaging, positioning, content strategy, content creation, and brand storytelling across multiple channels and audience types.
Experience developing expert, thought-leader, advocacy, or influencer programs, including partner selection, governance, activation, relationship management, and performance measurement.
Ability to influence across organizations, align diverse stakeholders, and lead complex initiatives through collaboration rather than direct authority.
Excellent writing, editing, presentation, and creative-brief development skills, with strong judgment and attention to detail.
Data-driven mindset and ability to define success measures, interpret performance, and turn insights into action.
Self-directed, curious, and highly organized, with the ability to balance strategic thinking, hands-on execution, and multiple priorities in a fast-paced environment.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write reports and business correspondence.
Ability to present information effectively and respond to questions from managers, sales team members, customers, and the general public.
Regular ability to stand, sit, communicate, and operate a computer and telephone.
Ability to work in the Quakertown, PA office four days per week and travel overnight up to 20%.

Nice To Haves

MBA preferred.
Experience in dental, orthodontic, medical device, or healthcare marketing preferred.

Responsibilities

Own and lead the North American orthodontic marketing strategy for a strategic growth initiative with a sister operating company, aligning priorities, launch plans, and execution.
Translate market, customer, competitive, and clinical insights into a roadmap supporting awareness, demand generation, customer adoption, and commercial growth.
Develop differentiated positioning, messaging frameworks, value propositions, and audience personas for orthodontists, dental professionals, partners, and patients.
Serve as the primary marketing partner to the sister operating company and establish shared objectives, roles, timelines, governance, and working practices.
Collaborate with product management, sales, clinical education, communications, digital, regional marketing, and agency partners on a cohesive go-to-market approach.
Partner with sales and commercial teams on sales enablement, market activation, customer adoption, and growth programs.
Develop and execute integrated campaigns across digital, social, email, web, events, education, public relations, and sales enablement.
Create a content strategy and editorial roadmap covering customer stories, clinical use cases, thought leadership, video, articles, social content, webinars, presentations, and sales tools.
Lead content development from concept and brief through review, production, launch, and optimization.
Build and manage a compliant expert and influencer strategy, including identification and selection, engagement models, content activation, relationship management, governance, and performance measurement.
Partner with clinical experts and industry influencers to deliver education, advocacy, and storytelling.
Define KPIs, monitor campaign and content performance, share actionable insights, and optimize the strategy.
Manage budgets, agencies, timelines, approvals, and deliverables to ensure high-quality work is completed on time.
Travel overnight up to 20% for customers, trade shows, dealer meetings, clinical expert engagements, sister-company meetings, and other business events.
Work in the Quakertown, PA office four days per week.