Sr Marketing Manager, New Vertical

Dandy

21h

About The Position

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. We're scaling a new vertical, and we're hiring our first dedicated marketing leader to own it. This is not an individual contributor role - it's an orchestration role. You'll be responsible for building and managing the full marketing engine: directing our agency partners, owning affiliate and events strategy, and over time developing the in-house capability that reduces our dependence on outside resources entirely. You'll operate with real autonomy and report directly to senior leadership. The job is to make sure the right things are getting done by the right people - whether that's an agency, a vendor, or eventually a team you've helped build. If you're someone who gets energy from bringing order to ambiguity, holds vendors to outcomes rather than activity, and can communicate clearly to leadership when the plan needs to change, this role was built for you.

Requirements

6+ years of marketing experience.
Omnichannel experience inclusive of refining and developing creative and content to match customer interests.
A strong creative eye and the ability to direct agency-produced work with conviction.
Proven ability to manage and direct external agencies and vendors.
Experience managing agencies and external vendors.
Comfort operating in ambiguity with limited structure.
Executive communication skills.
Bias toward action, with the judgment to know when to move fast and when to slow down and build the right foundation.
Experience straddling both creative and commercial - caring about the brand and measuring success in pipeline.

Nice To Haves

Experience marketing to SMBs, particularly in healthcare, dental, or adjacent regulated verticals.
Familiarity with B2B2C or two-sided market dynamics.
Background in editorial, publishing, or brand — understanding how to build an audience, not just buy one.
Outstanding professional references who can speak to your ability to operate independently and drive results.
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work.

Responsibilities

Building and managing the full marketing engine for a new vertical.
Directing agency partners.
Owning affiliate and events strategy.
Developing in-house marketing capabilities over time.
Orchestrating the work of agencies, vendors, and eventually an in-house team.
Refining and developing creative and content to match customer interests.
Managing and directing external agencies and vendors, including scoping work, asking the right questions, and holding partners accountable to pipeline.
Working with product and go-to-market teams to launch new products and establish key value propositions and competitive advantages.
Communicating progress to leadership, building trust even when numbers are off.
Making decisions on when to move fast and when to slow down to build the right foundation.